Brand Marketing Project Manager

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Serving the needs of all families with young children,

Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You’ll Make An Impact

This role is based in our Atlanta Buckhead office, and is on-site 4 days a week.

40% : Go to Market & Seasonal Brand Marketing Process Leadership

Partner closely with the GTM leader to manage the upstream to downstream process for Brand Marketing including timeline management of multiple overlapping seasons to help us strategically plan our marketing investment, activations, and executions.

Establish, manage and lead overall Brand Marketing seasonal process enabling our integrated marketing and functional teams to develop breakthrough marketing plans ensuring we stay on budget and on time.

Drive end-to-end workflow management for seasonal concepts including oversight and process management of integrated brand briefs, creative briefs, agency briefs and pitchbacks, activation and experiential production timelines, retail deliverables, and digital executions.

Manage key marketing initiatives timelines and deliverables for across the portfolio of Brands, ensuring alignment and visibility across multiple brands, teams, and stakeholders.

Anticipate risks, resolve bottlenecks, and manage cross-functional dependencies to keep projects moving forward.

30% : Seasonal Stories & Cross-Functional Coordination

Work closely with Brand Marketing leads to operationalize key seasonal initiatives across all Carter’s Inc. brands, ensuring each brand’s storytelling is executed seamlessly across channels.

Act as the point of contact within Brand Marketing driving the process and enabling functions, agency partners, and cross-functional business partners ensuring clear handoffs and smooth collaboration.

Innovate ways of planning across the Marketing organization including development of new tools, platforms, and documents to use to plan more efficiently and productively.

20% : Budget & Resource Management

Track budgets, vendor invoices, and total spend across the portfolio of brands.

Manage resource allocation and workload planning to ensure campaign needs are supported across multiple brand priorities.

Provide leadership with visibility into budget status and portfolio campaign investments.

Track and budget workload (time spent and resourcing) for internal creative teams to help ensure prioritization of projects and campaigns.

10% : Performance & Continuous Improvement

Capture learnings from portfolio-wide campaign execution to refine workflows and improve efficiency.

Share best practices across the marketing organization to strengthen operational excellence across the Carter’s Inc. portfolio.

Requirements

Must Have

Bachelor’s degree in Marketing, Business, Communications, or related field.

3–5 years of project management experience in marketing, creative services, or related field.

Strong project management skills with proven success managing multiple brands or business units.

Excellent organizational and communication skills; ability to manage complex, multi-brand deliverables with clarity.

Familiarity with project management tools.

Passion for operational excellence and supporting consumer-first storytelling across diverse brands.

Preferred Skills & Experiences

Experience in consumer products, apparel, retail, or CPG marketing.

Background in creative production workflows (photography, content development, digital, retail).

Familiarity with omni-channel campaign execution (digital, social, in-store, wholesale).

Experience working in matrixed organizations where influence and collaboration are critical.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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