Marketing Specialist

A Career at HARMAN

As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.

Job Description

Introduction : A Career at HARMAN Digital Transformation Solutions (DTS)

Were a global multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. At HARMAN DTS you solve challenges by creating innovative solutions.

Combine the physical and digital making technology a more dynamic force to solve challenges and serve humanitys needs

Work at the convergence of cross-channel UX cloud insightful data IoT and mobility

Empower companies to create new digital business models enter new markets and improve customer experience

What Will You Do

Design and implement demand generation strategy including email social media SEO events webinars white papers and related content retargeting.

Direct strategy and tactics for inbound lead acquisition and outbound account-based marketing activities

Collaborate design and content team to facilitate assets for demand generation strategy

Build market insights and research reports including customer personas competition market insights

Work closely with marketing team to provide reporting and actively monitor the marketing contribution to the sales pipeline and conversion

Work with the Salesforce Administrator to ensure Pardot and Salesforce data and structures are correctly synchronized

Generate new qualified leads and efficiently accelerate existing pipeline through the sales process

Forecast measure analyze and report on the impact of demand generation campaigns on sales pipeline revenue and sales cycle length full lifecycle of a campaign from strategic development execution and reporting.

Collaborate with Sales team via strong communication and alignment on campaign and target account strategy.

Partner Marketing activities.

Plan and deliver targeted email and nurture campaigns including asset coordination and objective data-driven evaluation of success

What You Need

1 years of lead gen campaign experience

Knowledge of marketing techniques including CRM marketing automation social media platforms and Google Analytics.

Masters degree in marketing communications or a related field

Ability to collaborate and build strong relationships across the company and thrive in a fast-paced environment

Previous B2B experience preferred

Previous ABM Events research experience preferred

What We Offer

Access to employee discounts on world-class HARMAN / Samsung products (JBL Harman Kardon AKG etc.)

Professional development opportunities through HARMAN Universitys business and leadership academies.

An inclusive and diverse work environment that fosters and encourages professional and personal development.

Tuition Reimbursement.

Be Brilliant employee recognition and rewards program.

Innovative and collaborative culture.

Work on best-in-class emerging technologies and an atmosphere that pushes you to give your best.

Salary Ranges : $ 51000 - $ 74800

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer . All qualified applicants will receive consideration for employment without regard to race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1