Director of Marketing & Brand Strategy

Director of Marketing & Brand Strategy

Position Type Administration School Name City, State Greensboro, NC Posted 11 / 07 / 2025

Classification : Exempt – 12-month position

Position Summary :

The Director of Marketing and Brand Strategy is responsible for and oversees the development and execution of a comprehensive outward-facing marketing, branding, and communications strategy that promotes the school's Quaker mission, values, and visibility. A member of the Administrative Leadership Team (ALT), reporting to the Head of School, the Director plays a vital role in advancing a brand that is aligned with our mission, promoting and providing a consistent voice in internal and external communications that support enrollment and retention goals, philanthropic initiatives, and overall visibility of our mission throughout the Triad community.

Essential Functions and Key Responsibilities :

• Develop and execute an integrated marketing and brand strategy aligned with our Quaker values and organizational goals. Develops and executes a marketing and communications calendar and collateral in collaboration with the Directors of Admissions and Enrollment, Director of Philanthropy and Community Engagement, the calendar committee, the arts, athletics, and auxiliary programs, and division heads.
• Lead long-term brand positioning, market differentiation, and value proposition initiatives .Adjusts and refines strategies based on analysis of digital marketing data, user engagement trends, campaign performance metrics, local competitors, and school surveys.
• Leads and inspires the employee community & ALT to be the school’s Chief Storytellers.
• Oversees and monitors annual marketing planning, budgeting, and performance metrics to ensure ROI. Create strategy and content for advertising, social media, email, and web initiatives.Collaborates with ALT to develop engaging content for the school’s website, social media, newsletters, and print publications.Develops and executes a calendar of print advertising, tracking reach and expenseManages the sourcing of professional, relevant photography for marketing and communications needs.Manage agency, vendor, and partner relationships to ensure high-quality and cost-effective deliverables.
• Promote a culture of innovation, creativity, and accountability within the school.
• Performs other duties as assigned by the Head of School.

Tools and Technology

Knowledge and Skills

Qualifications

Physical Requirements

To apply , please fill out () being sure to follow the directions at the end to submit required documents. If you have trouble with the form or have any questions, please email employment@ngfs.org.

Please, no phone calls or regular mail.

Review of applications will begin immediately and continue until the position is filled.

New Garden Friends School is committed to promoting and supporting a workplace and educational environment where healthy and respectful conduct is the cultural norm. In support of this commitment, New Garden Friends School prohibits discrimination on the basis of race, color, religion, ethnicity, national origin, national ancestry, sex, status as a parent during pregnancy and immediately after the birth of a child, gender, gender identity, gender expression, sexual orientation, military service, veteran status, mental or physical disability, or genetic information in its programs, activities, employment, and admission. Retaliation for raising concerns related to discrimination on one of these bases is also prohibited. NGFS does not discriminate on the basis of age in employment.

Copy the following URL for the Available Jobs feed :