A company is looking for a Marketing Director to lead client acquisition and brand growth initiatives.
Key Responsibilities
Own the strategy and budget, creating a data-backed marketing plan and managing a budget of at least $300,000
Drive metrics that matter, focusing on improving cost per lead, cost per qualified lead, and time to close
Lead and mentor a marketing specialist while managing vendor relationships and program performance
Required Qualifications
A minimum of 5 years of management-level experience with direct reports
Experience in hands-on budget management and making strategic recommendations for growth
Expertise in consumer-focused marketing, preferably in the legal industry
Proven track record of achieving measurable results through marketing actions
Analytical mindset with the ability to support decisions with data
Marketing Director • Dorchester, Massachusetts, United States