Product Marketing Manager

Digital Marketing Product Manager

We are seeking a strategic and analytical Digital Marketing Product Manager to lead initiatives at the intersection of marketing, analytics, and eCommerce. This role will drive product-focused decision-making, optimize customer experiences, and bridge the gap between business, analytics, and technical teams. The ideal candidate brings a blend of digital marketing knowledge, eCommerce expertise, and strong performance reporting skills.

Day-to-Day Responsibilities :

• Own and manage the lifecycle of digital marketing and analytics products, ensuring alignment with business goals and timelines.
• Serve as the primary liaison between business stakeholders and the analytics team to define product requirements, prioritize features, and drive execution.
• Lead performance forecasting and executive-level reporting by consolidating key data inputs from cross-functional teams.
• Analyze AT&T eCommerce order data to identify fraud risks, improve the customer journey, and support retention through informed product enhancements.
• Track and support key strategic initiatives, including national product and offer launches, by ensuring marketing tools, analytics, and processes are properly aligned.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements :