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Paid Social Manager - 48798993193
Paid Social Manager - 48798993193Activate Talent • Colorado Springs, CO, US
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Paid Social Manager - 48798993193

Paid Social Manager - 48798993193

Activate Talent • Colorado Springs, CO, US
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Paid Social Manager

We're helping our client, a leading modern travel brand redefining the luggage and travel essentials space, find a Paid Social Manager to join their growth marketing team. In this role, you will own the strategy, management, and execution of all paid social channels, driving full-funnel customer acquisition and supporting the brand's omni-channel growth goals.

This position reports directly to the Sr. Director of Acquisition Marketing and is perfect for someone who thrives in a fast-paced, data-driven, and innovative environment.

Responsibilities

Paid Social Strategy & Execution

  • Own the strategy, execution, forecasting, and performance management of all paid social channels (Meta, TikTok, Pinterest, Reddit, and emerging platforms).
  • Manage multi-million-dollar ad budgets with daily / weekly pacing oversight.

Analytics, Measurement & Reporting

  • Ensure accurate tracking, measurement, attribution, and ROI reporting across all paid social campaigns.
  • Fully leverage analytics and Martech tools to support performance visibility.

    • Creative Strategy & Testing

  • Lead paid social creative strategy in partnership with Brand and Creative teams.
  • Build and maintain a robust creative testing roadmap balancing brand storytelling and channel best practices.

    • Influencer & Content Partnerships

  • Act as a key stakeholder in the influencer strategy, overseeing paid influencer content roadmap, execution, and performance tracking.

    • Conversion Journey & Funnel Optimization

  • Own the customer journey from ad to landing page.
  • Partner with the eCommerce team to improve onsite experience and conversion performance.

    • Cross-Functional Collaboration & Leadership

  • Manage external partners, agencies, and tools supporting daily operations.
  • Drive experimentation across all social channels to unlock new growth opportunities.
  • Serve as the internal subject-matter expert for paid social, staying ahead of platform changes and industry trends.
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    Manager Paid Social • Colorado Springs, CO, US

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