Paid Social Manager
We're helping our client, a leading modern travel brand redefining the luggage and travel essentials space, find a Paid Social Manager to join their growth marketing team. In this role, you will own the strategy, management, and execution of all paid social channels, driving full-funnel customer acquisition and supporting the brand's omni-channel growth goals.
This position reports directly to the Sr. Director of Acquisition Marketing and is perfect for someone who thrives in a fast-paced, data-driven, and innovative environment.
Responsibilities
Paid Social Strategy & Execution
- Own the strategy, execution, forecasting, and performance management of all paid social channels (Meta, TikTok, Pinterest, Reddit, and emerging platforms).
- Manage multi-million-dollar ad budgets with daily / weekly pacing oversight.
Analytics, Measurement & Reporting
Ensure accurate tracking, measurement, attribution, and ROI reporting across all paid social campaigns.Fully leverage analytics and Martech tools to support performance visibility.Creative Strategy & Testing
Lead paid social creative strategy in partnership with Brand and Creative teams.Build and maintain a robust creative testing roadmap balancing brand storytelling and channel best practices.Influencer & Content Partnerships
Act as a key stakeholder in the influencer strategy, overseeing paid influencer content roadmap, execution, and performance tracking.Conversion Journey & Funnel Optimization
Own the customer journey from ad to landing page.Partner with the eCommerce team to improve onsite experience and conversion performance.Cross-Functional Collaboration & Leadership
Manage external partners, agencies, and tools supporting daily operations.Drive experimentation across all social channels to unlock new growth opportunities.Serve as the internal subject-matter expert for paid social, staying ahead of platform changes and industry trends.