Marketing and Communications Manager - Healthcare or SUD treatment marketing experience

Crossroads Treatment Centers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Since 2005, Crossroads has been at the forefront of treating patients with opioid use disorder. Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.S. to improve access to treatment for over 26,500 patients. Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.

The Marketing and Communications Manager will play a pivotal role in shaping how Crossroads communicates—with employees, patients, community partners, media, and the public. This position is responsible for planning, developing, implementing, and measuring a broad range of corporate communications, public relations initiatives, and customer-focused campaigns that enhance the organization’s visibility and engagement.

The Marketing and Communications team is at the heart of growth and access expansion for Crossroads. We’re building a best in- class team to help more than 26,000 patients each month receive life-changing care. Reporting to the Director of Marketing,this role collaborates closely with our agency partners, the Marketing Communications Manager, and internal teams across Operations, Community Engagement, Patient Access, and Data & Analytics to ensure a unified, mission- driven digital presence.

Corporate Communications & Public Relations

Develop and execute a comprehensive corporate communications strategy that strengthens brand reputation and trust.

Draft, edit, and distribute press releases, media statements, executive communications, speeches, and thought leadership articles.

Build and maintain relationships with media outlets, journalists, and key external stakeholders; develop and manage press kits and media inquiries.

Partner with the Director of Marketing and agency to manage crisis communication planning, response protocols, and executive messaging alignment.

Support internal leadership communications, including employee updates, company announcements, and strategic initiatives.

Content Development & Brand Messaging

Lead content creation for corporate materials, including newsletters, collateral, talking points, and patient or community partner-facing communication pieces.

Own the editorial calendar in partnership with the Director of Marketing, ensuring alignment with organizational priorities and campaign timelines.

Maintain and evolve the Crossroads brand voice, messaging guides, and style standards to ensure consistency across all communication channels.

Collaborate with agency partners to develop PR campaigns, content, and creative deliverables that support business objectives.

Collaboration & Digital Integration

Collaborate with the Digital Marketing Manager on social and digital initiatives by aligning messaging, timing, and storytelling with broader campaigns.

Ensure that all external communications are coordinated across platforms and reflect the company’s brand and tone.

Partner with internal departments to amplify strategic initiatives and ensure messaging cohesion across patient, partner, and employee audiences.

Research, Measurement & Continuous Improvement

Conduct communications audits and performance analyses to assess message effectiveness and media impact.

Leverage data and insights to refine communication strategies and support business development goals.

Develop training and reference materials that promote communication best practices across departments.

This position will mainly be a remote role. Expectation of travel to Greenville, SC as needed.

Preferred : Background in healthcare or substance use disorder (SUD) treatment marketing.

5+ years of progressive experience in corporate communications, PR, or marketing communications.

Bachelor's degree in marketing, communications, journalism, or related field.

Demonstrated success in media relations, corporate storytelling, and executive communications.

Exceptional writing, editing, and project management skills with strong attention to detail.

Experience managing or collaborating with external PR or creative agencies.

Strong interpersonal skills and the ability to work cross-functionally with senior leaders and multiple teams.

Proficiency with content management systems (CMS) and marketing automation tools and CRM platforms such as HubSpot, Salesforce, Monday.com, and Canva.

Out-of-the-box thinker with a proactive, solution-oriented approach to challenges.

Strong PowerPoint skills with experience in creating presentations for leadership and stakeholders.

Experience developing B2B and B2C marketing strategies that drive engagement and growth.

Passion for helping others and a commitment to Crossroads Treatment Centers’ mission.

Ability to work independently with minimal supervision while thriving in a collaborative team environment.

Medical, Dental, and Vision Insurance

PTO

Variety of 401K options including a match program with no vesture period

Life Insurance

Short / Long Term Disability

Paid maternity / paternity leave

Mental Health Day

subscription for all employees