Account Executive
Are you ready to help local businesses thrive in one of America's most exciting markets? KTNV, The E.W. Scripps ABC affiliate in Las Vegas, Nevada, is seeking an Account Executive who will serve as a trusted advisor to local and regional businesses, helping them reach customers through compelling multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting-edge digital marketing strategies including Over The Top (OTT) video, search strategies, social media, and digital display advertising.
What You'll Do :
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
Perform other duties as assigned.
What You'll Need :
BS / BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
What You'll Bring :
Highly self-motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person / virtual, small / large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
What We'll Offer :
Where You'll Live, Work and Play :
Las Vegas is far more than just the famous Strip. As a resident, you'll discover vibrant neighborhoods, outdoor adventures in the nearby desert landscape, and a growing arts and cultural scene. Red Rock Canyon offers world-class hiking and rock climbing just minutes from the city, while Lake Mead and Mount Charleston provide year-round recreation opportunities. The city boasts professional sports teams including the Vegas Golden Knights and Las Vegas Raiders, plus a thriving food scene with celebrity chefs and local favorites. With no state income tax, affordable housing compared to other major metros, and 300+ days of sunshine annually, Las Vegas offers an exceptional quality of life beyond the neon lights that tourists see.
Account Executive • Las Vegas, NV, US