Director of Marketing

Director Of Marketing

As our Director of Marketing, you'll own and drive the company's branding, lead generation efforts, and marketing strategy. This is a senior leadership role ideal for a self-starter with proven experience in digital marketing, content creation, and AI-driven campaign development. You will collaborate closely with the Sales team and Executive Leadership to position our company as the go-to offshore partner for mortgage professionals.

Key Responsibilities

Define and maintain the company's visual identity, tone, and messaging across all channels

Ensure consistency in external communications, proposals, and public presence

Build and manage our LinkedIn, YouTube, and other relevant platforms

Plan, create, and post engaging content tailored for the U.S. mortgage industry audience

Develop and execute targeted campaigns to grow brand awareness and inbound leads

Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals

Stay ahead of trends in AI marketing automation

Build and lead a small in-house team of designers, copywriters, and digital marketers

Develop SOPs, processes, and playbooks to streamline the department's output

Work hand-in-hand with Sales to align marketing efforts with business development goals

Support lead nurturing strategies through email sequences, white papers, and case studies

Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)

Present regular performance updates and growth strategies to the executive team

Skills, Knowledge, and Expertise

Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role

Proven experience building or scaling a brandideally in BPO, mortgage, or professional services

Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.

Strong copywriting, visual storytelling, and campaign development skills

Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar

Exceptional English communication skills

Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap

Benefits

Above-market salary

HMO on Day 1 for principal and two dependents

Government-mandated benefits

Performance-based Incentives

Quarterly Company Events

100% Work-from-Home

High-growth role with autonomy and leadership opportunities

Forward-thinking company investing in AI and automation

Dynamic team with strong industry traction and executive support

People-first culture focused on growth, collaboration, and respect

1,000 PHP De Minimis

Equipment and software provided

About NightOwl Consulting

NightOwl Consulting was born from the desire for more! As prior clients of a BPO, we found ourselves struggling with support, understanding of our business industry, and the treatment of our global family from this, NightOwl Consulting was born. Our mission is to connect companies with world-class talent with the overall vision to build a global family that aspires to reach its highest potential.