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Director, Product Marketing
Director, Product MarketingTrueCommerce • Buffalo, NY, US
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Director, Product Marketing

Director, Product Marketing

TrueCommerce • Buffalo, NY, US
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Director, Product Marketing

Are you ready to unlock your true potential? Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact.

TrueCommerce is seeking a Director of Product Marketing to define and drive the go-to-market strategy for our North American portfolio. This is a high-impact leadership role at the intersection of product, sales, and marketing shaping how TrueCommerce shows up in the market, wins new customers, and deepens adoption across our platforms.

This position reports directly to the Chief Marketing Officer. You will also partner closely with Product, Sales, and Marketing leadership to influence roadmap decisions, create differentiated messaging, and deliver product launches that fuel pipeline and revenue growth. Help shape how TrueCommerce scales to the next stage!

As Director, Product Marketing you will be responsible for :

GTM Strategy & Launch Excellence

  • Own the go-to-market strategy for new features and major releases, ensuring cross-functional alignment from early positioning through post-launch optimization.
  • Drive launch planning and execution that creates measurable awareness, pipeline, and customer adoption.

Messaging & Market Differentiation

  • Develop and refine messaging frameworks, value propositions, and personas that resonate with key segments and stand out in a competitive market.
  • Champion consistency across all channels while tailoring to the needs of target audiences.

    • Customer & Market Insights

  • Lead customer interviews, win / loss analysis, and competitive research to translate insights into roadmap influence and marketing strategy.
  • Monitor industry dynamics and competitor activity to keep TrueCommerce positioned as a leader.

    • Revenue Impact & Adoption

  • Partner with Marketing to fuel awareness, engagement, and conversion.
  • Define and track KPIs tied to launches, product usage, and customer outcomes ensuring Product Marketing is accountable for revenue impact.

    • Leadership & Team Development

  • Lead and mentor the Product Marketing team, setting clear goals and fostering a culture of accountability, collaboration, and results.
  • Drive post-launch retrospectives and continuous improvement across messaging and tactics.

    • Requirements for Success :

  • Bachelor's Degree in Business, Marketing, or related field is required
  • 7+ years in Product Marketing (or related GTM roles) in B2B SaaS; experience in Supply chain, Logistics, or Enterprise
  • Team Leadership experience is strongly preferred
  • Experience launching B2B, SaaS products or features and owning their positioning & messaging.
  • Experience with marketing automation software; Marketo a plus
  • Experience with CRM systems; NetSuite a plus
  • Excellent written and verbal communication skills; ability to simplify complex or technical concepts.
  • Strong cross-functional collaboration : you've worked intimately with Product, Sales, and broader Marketing
  • Data-driven mindset : comfortable with analytics tools / dashboards and using data to align strategy.
  • Ability to prioritize and manage multiple initiatives in a fast-paced environment.

    • Who is TrueCommerce?

    TrueCommerce is a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management. We've empowered some of the biggest brands in the world to improve their supply chain performance : Schneider Electric, DanoneWave, Siemens, Ocean Spray, and many more.

    Please visit our careers website for additional information.

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    Director Product Marketing • Buffalo, NY, US

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