Director Corporate Communications at AAA Club Alliance Wilmington, NC

Director Corporate Communications job at AAA Club Alliance. Wilmington, NC.

AAA is hiring for a

Director, Corporate Communications

to join our team! This position is responsible for directing and overseeing the organization’s communication function; executing communication strategies designed to disseminate corporate information or message building; and enhancing AAA Club Alliance’s identity, reputation and image among internal and external stakeholders.

This role develops the annual communication plan and supporting programs and materials to achieve favorable consideration of the company’s vision and mission, business goals and objectives. The Director serves as the central point of contact for all corporate-level communication to assure overall coordination and drive a higher level of Associate understanding, engagement and alignment across the company creating a dynamic culture that fosters teamwork and transparency. This role also champions the use of data and emerging technologies – including artificial intelligence – to enhance the reach, effectiveness, and efficiency of corporate communications, ensuring alignment with organizational goals and audience needs.

What We Offer :

The starting base compensation for this position is : $103,086-$180,453

Eligibility for Annual Bonus

Hybrid schedule

Health & Life Insurance

3+ weeks of paid time off accrued during your first year

401(K) plan with company match up to 7%

Tuition Reimbursement and Professional Certification Opportunities

Paid time off to volunteer & company-sponsored volunteer events throughout the year

Other benefits include a complimentary AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term / Long Term Disability

• The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities :

Develops and implements a corporate communications strategy and annual plan to increase associate understanding, awareness and acceptance of the company’s vision and mission, brand strategy, strategic direction, business objectives, key initiatives and major programs.

Leverages data analytics and stakeholder insights to measure the effectiveness of communications strategies and campaigns, using results to inform continuous improvement.

Utilizes emerging technologies—including artificial intelligence, automation, and digital platforms—to enhance message personalization, expand reach, and improve operational efficiency.

Develops and maintains dashboards or reporting tools to track key performance indicators (KPIs) for internal and external communications.

Identifies and implements innovative communication tools and platforms that support scalable, inclusive, and engaging messaging across diverse audiences.

Acts as a strategic advisor to senior leadership on communication risks, opportunities, and reputation management.

Collaborates and partners with the Executive Team to communicate progress against organizational drivers through multiple channels—interpersonal, digital, social, and print. Assist in writing reports, meetings, presentations and speeches.

Consults and partners with senior leaders to engage associates and to share progress against individual business goals and objectives through various channels including leadership forums, town hall meetings, executive roundtable lunches, operational update videos, company-wide Intranet, email, and print. Directs the generation of online content that engages audience segments and leads to measurable action

Oversees all corporate-level communication including content and distribution to assure consistency and strategic alignment. Provides communication oversight for company activities such as Wellness Committee and Corporate Social Responsibility / Volunteerism programs.

Collaborates with Marketing to clearly establish and reinforce AAA Club Alliance’s image and brand among business line leaders, ensuring consistency and alignment with the company’s overall communications objectives and standards, both internal and external

Leads, directs, supervises and mentors a team of corporate communications professionals; also recruit, hire, train and develop associates for the team as needed. Provides guidance and support to line of business newsletter communication teams.

Partners with Public and Government Affairs on public-facing enterprise communications such as press releases and corporate content

Creates audience-specific resources such as communications toolkits, talking points, Q&As, and meeting content to assist local managers, supervisors and team leaders in effectively cascading key information throughout the company.

Produces and distributes company-wide printed and digital communications materials as needed.

Manages, utilizes and leverages the company-wide Intranet site as a key channel for corporate communications and associate engagement. This includes overseeing the development and execution of strategy, processes and content.

Partners with Human Resources and Communications to expand associate communications in areas such as talent and performance management, learning and development, and other programs that impact associates and their families.

Conducts periodic surveys among stakeholders, both internal and external to assess the overall effectiveness of the company’s corporate communications.

Provides content for AAA National publications.

Assists in the selection and implementation of communications-related tools or infrastructure.

Other duties as assigned.

Minimum Qualifications :

Bachelor's degree or equivalent in Communications or related field required; Master’s degree preferred.

10+ years of experience in communications or related field, preferably in a corporate setting

5+ years’ management / leadership experience.

Superior written and oral communications skills

Solid understanding of brand principles and practices

Cross platform computer skills (PC & MAC) combined with a working knowledge of Microsoft Office and Photo Shop, Illustrator and other graphic design software applications is desirable

Knowledge of layout and design practices

Strong interpersonal skills including the ability to build relationships and work effectively with associates at all levels of the company and to interact confidently with senior leaders.

Ability to direct and manage freelance writers and designers as well as outside agencies and suppliers

Excellent project management skills combined with an ability to work on a variety of projects concurrently, especially in a demanding environment under tight deadlines

Ability to conceptualize and deliver digital content via the company-wide Intranet site combined with experience in social media.

Solid understanding and experience in budgeting, bid process, pre-press and print.

Skillful at interacting with senior leaders in developing and influencing communication strategies and plans.

Experience with data analytics tools (e.g., Power BI, Tableau, Google Analytics) to assess communication impact.

Familiarity with AI-driven communication tools (e.g., content generation, sentiment analysis, personalization engines).

Ability to evaluate and implement emerging technologies to improve communication workflows and audience engagement.

Mature, creative and sensitive professional with a high level of energy and enthusiasm.

Full time Associates are offered a comprehensive benefits package that includes :

Medical, Dental, and Vision plan options

Up to 2 weeks Paid parental leave

401k plan with company match up to 7%

2+ weeks of PTO within your first year

Paid company holidays

Company provided volunteer opportunities + 1 volunteer day per year

Free AAA Membership

Continual learning reimbursement up to $5,250 per year

And MORE! Check out our for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

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