STRATEGIC COMMUNICATIONS & MARKETING MEDIA MANAGER

Description

Summary & Objective

The Manager, Integrated Media Strategy focuses on the planning, buying and campaign management of Television, Radio, Print, Out-of-Home, Display, Online Video, Social, Search, Streaming and any other paid, earned or owned media channels deemed relevant.

Essential Functions

• Responsible for evaluating, developing, implementing and promoting integrated media in support of CHS’ branding, public relations and marketing platforms to increase brand awareness, drive qualified traffic and increase conversion rates to business units.
• Manage a fluid strategy across all media platforms – traditional and digital, that increases audience and brand awareness through engaging content. All campaigns must strive to be memorable, relatable and relevant to our target audience.
• Seek campaign structures that provide promotional community events with opportunities for consumer engagement and brand activation.
• Manage all components of an integrated program including, targeting, messaging development, content development, media channels, internal alignment, implementation, testing, measurement and evaluation.
• Provide thought leadership and recommendations for all existing and emerging media planning efforts / initiatives.
• Maintain knowledge of current media industry issues and trends.
• Assist in the development of competitive analysis in order to gain knowledge of the industry’s media activity in our marketplace.
• Analyze and negotiate for added value, reconcile station invoices against buy to ensure performance of schedule and obtain make-goods when necessary.
• Provide detailed measurement and reporting of advertising campaign impact on traffic, referral acquisition, conversion, and retention while identifying and recommending changes to improve effectiveness and efficiency; provide recommendations and make decisions based upon reporting results.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Other Duties

Supervisory Responsibility

Physical Requirements

Disclaimer

The job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with.

EEOC Statement

CHS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

PM19

Requirements

Knowledge & Experience Requirements