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Influencer Marketing Coordinator
Influencer Marketing CoordinatorCreate Wellness, Inc. • New York, NY, US
Influencer Marketing Coordinator

Influencer Marketing Coordinator

Create Wellness, Inc. • New York, NY, US
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We're a fast-growing supplements brand in the health & wellness space, creating products that help people feel and perform their best. We’re building a dynamic creator and affiliate ecosystem to grow awareness and community across TikTok, social, and beyond — and we’re looking for someone passionate about influencer culture to help us take it to the next level.

We’re looking for a driven, confident, and entrepreneurial Influencer Marketing Coordinator to help build structure and scale within our growing influencer and affiliate programs.

You’ll manage day-to-day creator relationships, support our TikTok Shop affiliate growth, and develop systems for communication, contracts, and performance tracking. This role sits at the intersection of creativity and operations — part relationship manager, part organizer, part strategist — helping our influencer marketing efforts run smoothly and drive measurable results.

What You'll Do

Influencer Program & Affiliate Support

  • Help grow and manage Create’s TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking
  • Maintain and organize influencer databases, outreach pipelines, and content calendars
  • Develop frameworks for influencer contracting, usage rights, and content licensing
  • Collaborate with Growth and Creative teams to ensure influencer content aligns with campaign objectives

Relationship & Campaign Management

  • Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals
  • Nurture creator relationships with consistent communication, updates, and community-building moments
  • Support influencer events, gifting, and experiential activations

    • Creative & Analytics

  • Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages
  • Track and report on campaign performance, analyzing results to inform future strategy
  • Identify top-performing creators and new partnership opportunities

    • Process & Operations

  • Build scalable systems for campaign management, reporting, and influencer communication
  • Partner with internal teams to streamline workflows and optimize how influencer programs run

    • Requirements

  • A confident self-starter who’s organized, proactive, and thrives in a fast-paced environment
  • Comfortable managing multiple projects and communications at once
  • A strong communicator who enjoys building relationships and solving problems
  • Analytical and creative — you care about both data and storytelling
  • Curious about social trends, the creator economy, and brand building
  • 1–2 years of experience in influencer, affiliate, or social media marketing (preferred but not required)
  • Familiarity with TikTok Shop, affiliate tools, or creator management platforms (preferred but not required)

    • Why You’ll Love Working at Create

  • Play a key role in scaling a fast-growing, culture-driven brand
  • Collaborate with a creative, mission-oriented team that values ownership and initiative
  • Competitive salary and benefits, with opportunities for growth and learning

    • Benefits :

  • Fully-paid health, dental, and vision insurance
  • Downtown Manhattan office, with flexible work setup and 15 days of PTO
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