Marketing Manager, Campaigns & Digital

Marketing Manager, Campaigns & Digital

Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Manager to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth.

This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.

Key Responsibilities :

• Campaign Development : Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups.
• Paid Advertising : Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations.
• Channel Management & Optimization : Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire's website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
• Sponsorships & Events : Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire's brand is effectively represented.
• Reputation Management : Monitor and manage Aspire's online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback.
• Market Research : Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation.

Qualifications :

Employees at Aspire enjoy working with a collaborative and dedicated team that values a culture of belonging and care. We take pride in offering a comprehensive benefits package to eligible employees, including :

Join Our Mission If you're passionate about creating positive change and want to grow in a supportive environment, we'd love to hear from you!

Diversity, Equity, and Inclusion Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.

Salary Range- $75,000 -$85,000 / YR