Social Media Marketing Manager

Job Title : Social Media Marketing Manager

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

• Social Platform Operations & Content Management
• Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels
• Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform
• Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices
• Topic Development & Campaign Planning
• Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles
• Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares
• Collaborate with creator / affiliate teams to build full-funnel communication loops (e.g., creator seeding ? official amplification ? UGC challenge)
• Community Engagement & Interaction
• Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency
• Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent
• Content Performance Analysis & Reporting
• Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)
• Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality
• Optimize content strategy based on A / B testing results, scroll behavior, and platform analytics feedback

Qualifications & Requirements

Must-Have

Nice-to-Have