Audience Development Manager

A company is looking for an Audience Development Manager, Events. Key Responsibilities Build and manage a qualified U.S. database of IT executives and develop opt-in acquisition programs Ensure data integrity and track audience engagement metrics while collaborating with IT on CRM integrations Execute event promotion campaigns and collaborate with sales and marketing teams to meet registration goals Required Qualifications 5+ years of experience in audience development, marketing operations, or demand generation, preferably in B2B tech or events Deep understanding of the U.S. IT landscape and experience working with senior executives Proficient with list-building tools like Apollo.io and ESPs such as Marketo, Adestra, or Cvent Experience in sourcing and managing opt-in databases in compliance with CAN-SPAM and GDPR Highly organized and proactive, with experience in fast-paced, matrixed environments