Consumer Insights Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Consumer Insights Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

The Traveler Research and Insights Team is seeking a Consumer Insights Manager to contribute to building traveler-centric brands.

Are you passionate about understanding travelers and using research and insight to help build great brands?

As a Consumer Insights Manager, you will partner closely with our marketing teams, to understand how travelers feel about our brands and communications. You’ll use research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness. You will act as a strategic partner to Integrated Marketing & Creative stakeholders, who will apply learnings to marketing, communications, creative, and business strategies.

In this role, you will :

Lead end-to-end research programs—from execution to delivering actionable insights

Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands

Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans

Advocate for brand measurement best practices across the marketing organization and broader Expedia Group

Manage external research partners and foster long-term, productive relationships

Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends

Experience and qualifications :

Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement

Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome

Experience measuring campaign effectiveness and creative

Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools

Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership

Comfortable getting hands-on with data and research to craft clear, engaging narratives

Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies

Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions

Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.