Senior Director, US Marketing Lead

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years our team has driven meaningful innovations in kidney care. As we build on our legacy we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams and longer fuller lives for patients that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space it will also offer meaningful work to those who join us. At Vantive you will become part of a community of people who are focused courageous and dont settle for the mediocre. Each of us is driven to help improve patients lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Vantive is seeking a Sr. Director of US Marketing to evaluate market environments and translate information into Marketing strategies to achieve strategic plan goals in the long-term. Scope of responsibilities range from aligning strategic initiatives with sales to developing vision and strategy for existing product lines to new products. Work closely with thought leaders and key customers in identifying unmet needs in the marketplace.

Position Overview & Responsibilities

• Lead and Develop the full portfolio Marketing team with business revenue of $1Bn in 2025 and growing over LRP. Direct Marketing annual program management and SG&A responsibility of $10M and drive increased productivity throughout broader commercial team
• Deep Understanding of customer market dynamics and trends to develop the best strategy to growth Vantive business and to deliver value products and service to patients and customers.
• Lead customer-centric thinking. Develop and drive segmentation processes and value proposition to each of those customers needs.
• Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Vantives key differentiators
• Lead analysis across all platforms and channels to measure overall performance drivers including prescriptions trends therapy decisions and conversion. This includes solving unstructured problems using complex data and moving past simple insights into actionable recommendations
• Integrate strategies and initiatives from Medical Affairs and Market Access to accelerate therapy adoption.
• Build and enhance recognition of Vantive brand and products.
• Build further develop and leverage relationships with industry physicians hospitals and other stakeholders to position Vantives brand mission and value proposition in the market.
• Work with internal stakeholders to plan create and launch creative campaigns and compelling stories around Vantives value propositions therapy awareness and adoption that resonate with audiences
• Establish goals and create strategy for Marketing deliverables and metrics; work with Marketing leadership team to establish team and individual goals and metrics.
• Attend and speak at industry events to position Vantive brand.
• Build high performing diverse teams with a winning culture that encourages innovation and mentorship. Establish motivating stretch objectives for team members that align with company objectives. Encourage coaching and mentoring focus on the development needs of employees and ensure collaboration and teamwork
• Effectively balance efficiency improvements with a growth mindset.
• Benchmark Marketing programs and strategies against best-demonstrated practices within health care / device markets. Collaborating with other global Marketing leaders to drive Vantive best in class Marketing initiatives.
• Develop Strategic Alignment across Vantive Chronic and Acute business strategy including all products and services. This includes new product launches and alignment of the long-term portfolio development strategy to financial LRP deliverables.
• Driving Accountability with other commercial stakeholders (Sales Finance Supply Chain Worldwide Medical etc) in US and broader teams to drive overall P&L growth balance focusing on patient and customer growth and service.

Key Qualifications

We understand compensation is an important factor as you consider the next step in your career. At Vantive we are committed to equitable pay for all employees and we strive to be more transparent with our pay practices. The estimated base salary for this position is $208000 - $286000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors all of which are subject to change. Individual pay is based on upon location skills and expertise experience and other relevant factors. For questions about this our pay philosophy and available benefits please speak to the recruiter if you decide to apply and are selected for an interview

US Benefits at Vantive

This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical dental and vision coverage that start on day one as well as insurance coverage for basic life accident short-term and long-term disability and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (Aon PEP) Vantives 401(k) retirement savings plan to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options financial education and a suite of resources to support your retirement goals.

We also offer Flexible Spending Accounts educational assistance programs and time-off benefits such as paid holidays paid time off ranging from 20 to 35 days based on length of service family and medical leaves of absence and paid parental leave. Additional benefits include commuting benefits the Employee Discount Program the Employee Assistance Program (EAP) and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our additional information regarding Vantives US Benefits please speak with your recruiter or visit our Benefits site : Benefits Vantive

Equal Employment Opportunity

Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability / handicap status or any other legally protected characteristic.

Know Your Rights : Workplace Discrimination is Illegal

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information. Form Link

Recruitment Fraud Notice

Vantive has discovered incidents of employment scams where fraudulent parties pose as Vantive employees recruiters or other agents and engage with online job seekers in an attempt to steal personal and / or financial information. To learn how you can protect yourself review our Recruitment Fraud Notice .

Required Experience :

Exec

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 208000 - 286000