Marketing & Communications Manager

POSITION SUMMARY

The Marketing and Communications Manager will lead the development and execution of multi-channel integrated marketing and communications campaigns that support the organization’s contributed and earned revenue goals. This role will develop, and project manage Thinkery’s paid advertising, social media, and content calendar with support from the Marketing Coordinator and Content Coordinator, as well as collaborate with the Graphic Design Manager on management of Thinkery’s website. The Marketing and Communications Manager will supervise the Marketing Coordinator.

ESSENTIAL FUNCTIONS

• Create and implement strategy for multi-channel marketing campaigns and project manage from start to finish.
• Manage social media strategy and presence for Thinkery, including expanding audiences and reporting on analytics.
• Lead paid media strategy for Thinkery, including managing advertising budget and reporting on analytics.
• Develop and manage Thinkery’s content calendar, providing timely review and approvals on content created by the marketing and communications team
• Produce both long- and short-form copy for various audiences and platforms; including, but not limited to, emails, newsletters, blogs, one-pagers, signage, Thinkery’s website, and advertisements
• Partner with the Director of Marketing and Communications to develop and execute Thinkery’s annual integrated communications plan with a focus on earned, paid, and owned media strategies that support the organization's earned and contributed revenue goals.
• Ensure adherence to brand guidelines.
• Partner with Graphic Design Manager and Marketing Coordinator to support signage needs in and around Thinkery’s museum and learning spaces.
• Partner with Graphic Design Manager to manage Thinkery’s website, including optimizing content for SEO.
• Coordinate and manage relationships with external vendors.
• Deliver regular data-driven reports, suggesting actionable insights to refine promotional strategies.
• Builds relationships with the external community, representing Thinkery at community events and presenting about Thinkery’s programs at partner organizations.
• Supervise Marketing Coordinator.

OTHER RESPONSIBILITIES

COMPETENCIES

Community Focus : Building strong community relationships and delivering community-centric solutions

Ensures Accountability : Holding self and others accountable to meet commitments

Collaborates : Building partnerships and working collaboratively with others to meet shared objectives

Values Differences : Recognizing the value that different perspectives and cultures bring to an organization

Nimble Learning : Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder

Instills Trust : Gaining the confidence and trust of others through honesty, integrity, and authenticity

Communicates Effectively : Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Cultivates Innovation : Creating new and better ways for the organization to be successful

Develops Talent : Developing people to meet both their career goals and the organization’s goals

Plans and Aligns : Planning and prioritizing work to meet commitments aligned with organizational goals.

KNOWLEDGE, SKILLS & ABILITIES :

EXPERIENCE & EDUCATION :

PHYSICAL DEMANDS :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This position is largely  stationary. While performing the duties of this job, the employee is required to :

BENEFITS

Thinkery offers competitive and affordable benefits for our full-time staff including options for 100% employer sponsored medical coverage. Our benefits package includes :