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Digital Marketing Specialist (SEO & PPC Focused)

Digital Marketing Specialist (SEO & PPC Focused)

Lawn DoctorDenton, TX, US
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Part-Time Seo & Ppc Specialist

Lawn Doctor of Denton is looking for a highly motivated and experienced part-time SEO & PPC specialist to join our growing team. If you're passionate about digital marketing and have a proven track record of driving organic and paid search results, we want to hear from you!

Responsibilities :

  • Develop and implement effective local SEO strategies to improve organic search rankings and drive qualified traffic to our website for services like lawn fertilization, weed control, and mosquito control.
  • Conduct thorough keyword research for both organic and paid search, identifying high-intent terms relevant to our target audience in the Denton area.
  • Manage and optimize Pay-Per-Click (PPC) campaigns across Google Ads and other relevant platforms, ensuring maximum ROI and lead generation. This includes :
  • Creating compelling ad copy and landing pages.
  • Monitoring bid strategies and adjusting as needed.
  • Implementing negative keywords to reduce wasted spend.
  • Analyzing campaign performance and identifying areas for improvement.
  • Perform regular website audits to identify and address technical SEO issues (e.g., site speed, mobile-friendliness, crawlability).
  • Support content strategy by providing SEO-driven recommendations for blog posts, service pages, and other website content.
  • Develop and write engaging newsletter and blog content.
  • Create social media posts and implement comprehensive social media strategies.
  • Monitor and report on key performance indicators (KPIs) for both SEO and PPC, providing insights and recommendations to the team.
  • Stay up-to-date with the latest SEO and PPC trends, algorithm changes, and best practices.
  • Collaborate with the team to ensure consistent brand messaging across all digital channels.

What We're Looking For :

  • Proven experience (1-2 years minimum) in managing and optimizing SEO and PPC campaigns.
  • Strong understanding of local SEO strategies and Google Business Profile optimization.
  • Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
  • Strong written and verbal communication skills.
  • Self-motivated, detail-oriented, and able to work independently.
  • Experience in the home services or local service industry is a plus.
  • A bachelor's degree in Marketing, Communications, or a related field is highly desirable, but not required, with relevant experience.
  • Pass a drug test and background check.

    • What We Offer : Job Type : Part-time

    Schedule : Flexible hours, approximately 15-20 hours per week.

    Compensation : Earn $15.00 - $18.00 per hour, depending on experience.

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    Digital Marketing Specialist • Denton, TX, US