Senior Manager, Strategic Initiatives

Senior Manager, Strategic Initiatives

The Senior Manager, Strategic Initiatives supports the development of new revenue-generating initiatives across WSJ as well as efforts to instill an integrated marketing strategy to the user funnel. This role works closely with the Director, WSJ Marketing & Subscription Strategy to shape business cases and ensure alignment across stakeholders as new strategic initiatives move from idea to reality.

You Will :

• Support early-stage ideation and prioritization of new subscription verticals, product extensions, and marketplace concepts.
• Collaborate with Consumer Insights to gather and synthesize research that informs business opportunity assessment.
• Conduct light market scans, competitor analysis, and audience profiling to support decision-making.
• Help build initial business cases for new concepts, including audience sizing, value proposition framing, and KPI definition.
• Assist in coordinating pilot launches in partnership with Product, Editorial, and Marketing teams.
• Liaise with cross functional teams to ensure requirements are captured and deliverables are met.
• Help prepare materials for leadership presentations, roadmap reviews, and go / no-go decision points.
• Support cross-functional development and implementation of integrated marketing strategies in partnership with Manager, Go-to-Market.
• Develop and maintain structured documentation for each initiative, including briefs, tracking templates, and recaps.
• Contribute to the development of playbooks and repeatable workflows for innovation testing and scaling.

You Have :

Our Benefits :

Reasonable accommodation : Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO / Disabled / Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and / or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area : Dow Jones - Marketing

Job Category : Marketing & Product Management

Union Status : Non-Union role

Pay Range : $110,000 - $160,000