Marketing Technology Leader

Marketing Technology Lead

Cherry Bekaert delivers innovative advisory, assurance, and tax services to our clients. We are proud to foster a collaborative environment focused on enabling your career growth and continuous professional development. Cherry Bekaert is looking for a Marketing Technology Lead. The Marketing Technology Lead will have the opportunity to work remotely from within the United States. This is a pivotal, transformative position within the Growth Organization, charged with shaping and executing the firm's B2B Marketing Technology (MarTech) strategy in partnership with matrixed teams. The Marketing Technology Leader will define the vision, lead implementation, and drive optimization of marketing technologies that power firm-wide marketing and business development initiatives. As a key driver of digital transformation and operational excellence, the Marketing Technology Leader will play a critical role in modernizing the marketing function and unlocking growth through technology innovation.

As Marketing Technology Lead, you will :

• Provide leadership to team (both on and offshore team members) including coaching, mentoring, and professional development or oversight to a department. Responsible for providing performance feedback on a regular basis.
• Develop and execute the Firm's marketing technology roadmap in alignment with business and marketing objectives.
• Analyze MarTech initiative effectiveness, report on campaign performance using data and KPIs, and use insights to drive continuous improvement.
• Oversee the implementation, integration, and maintenance of marketing platforms (e.g., CRM, marketing automation, analytics tools, website performance, etc.).
• Spearhead the strategic development of our DXP with website manager, leveraging technologies to enable real-time, data-driven personalization that enhances customer engagement and drives business growth.
• Provide high-level strategic direction and technical support to the in-house SEO team, ensuring their initiatives are powered by the latest marketing technology stack and aligned with broader business objectives.
• Collaborate with marketing, IT, and business development teams to ensure systems meet user needs and support campaign execution.
• Manage vendor relationships, contracts, and platform performance evaluations.
• Ensure data integrity, privacy compliance, and governance across marketing systems.
• Audit acquisition MarTech stacks and execute on integration of acquisitions systems.
• Provide training, support, and documentation for marketing technology users.
• Monitor and analyze system usage, campaign performance, and ROI to inform optimization strategies.
• Lead marketing technology projects, including upgrades, migrations, and new tool evaluations.
• Stay current on emerging market trends and recommend innovations to enhance marketing capabilities.

What you bring to the role :

What you can expect from us :

Benefits Information : Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate's work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Pay Range : $93,430 - $175,000

About Cherry Bekaert : Cherry Bekaert, ranked among the largest assurance, tax, and advisory firms in the U.S., serves clients across industries in all 50 U.S. states and internationally.