Brand Marketing Manager

Brand Marketing Manager

The Brand Marketing Manager plays a critical role in shaping the presence and performance of the Avis, Budget, and Payless brands across North America. This position is responsible for developing and executing marketing strategies that increase brand visibility, strengthen customer engagement, and drive revenue growth. This role blends creative, strategic, and analytical thinking ensuring that every brand touchpoint reflects our values and aligns with broader business objectives. The Brand Marketing Manager collaborates closely with the Director of Marketing Communications, cross-functional teams, and agency partners to plan, produce, and manage marketing programs that deliver measurable results.

Key Responsibilities

Brand Integrity & Development

• Ensure all marketing materials, digital content, and campaigns adhere to brand guidelines and core messaging.
• Collaborate with internal teams and agencies to guide creative development from initial brief through final execution.
• Identify opportunities to strengthen brand perception and enhance visual and verbal consistency across platforms.

Campaign Execution & Activation

Cross-Functional Collaboration

Social Media & Platform Strategy

Partnerships & Sponsorships

Team Leadership

Skills & Qualifications

Desired Attributes

The annual starting salary for this position is between $100,000 - $135,000 annually. Factors that may affect starting pay within this range include geography / market, skills, education, experience, and other qualifications of the successful candidate.

Avis Budget Group is an Equal Opportunity Employer Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.