Retail Media Analyst (CPG)

Acosta Retail Media Analyst

This position is hybrid in the office for three days per week. You will be responsible for generating retail media data and actionable insights to support category management and Retail Media sales initiatives. This includes contributing to category reviews, new item presentations, performance scorecards, assortment and shelving strategies, and ad hoc analytical projects.

Responsibilities :

• Provide analytical support for connected commerce initiatives, including Shopper Marketing, digital shelf, Retail Media, and leveraging a variety of CPG, retailer, and digital data sources.
• Develop and maintain dashboards and scorecards that track online and offline KPIs, including share of search, digital shelf availability, pricing, content compliance, and conversion metrics.
• Collaborate with cross-functional teams (e.g., sales, marketing, shopper insights) to deliver actionable insights that drive omnichannel growth strategies for CPG clients.
• Ensure data integrity and accuracy across multiple platforms and tools, including syndicated data, retailer portals, and digital shelf analytics platforms (e.g., Circana, NielsenIQ, Skai, Commerce IQ).
• Support the creation of client-facing presentations that synthesize complex data into compelling narratives, highlighting opportunities to optimize connected commerce performance.
• Stay current on retailer digital strategies, emerging commerce trends, and client-specific KPIs to proactively identify growth opportunities and risks.
• Partner with internal BI and data engineering teams to enhance automation and scalability of reporting solutions.

Qualifications :

About Us :

Acosta is a part of Acosta Group a collective of the industry's most trusted retail, marketing, and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world. But it's not just about what we do it's about who we are. With a team of over 20,000 associates, we're a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners, and their customers. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com.