Product Marketing Specialist

Positioning & Messaging

Translate product features into clear compelling value propositions for healthcare audiences.

Adapt messaging to different buyer personas and stages of the funnel.

Product Launch & GTM Support

Support product launches feature releases and cross-product initiatives.

Align product messaging to broader GTM strategy.

Sales & Customer Enablement

Equip Sales BDRs and Customer Success with messaging talking points competitive insights and enablement assets.

Create one-pagers pitch decks battlecards email sequences and web copy.

Insights & Performance

Gather customer insights and usage trends to inform messaging decisions.

Partner with Demand Gen to ensure messaging consistency and evaluate campaign performance.

Cross-Functional Collaboration

Consolidate inputs across teams into unified user-focused content.

Maintain consistency in product positioning and brand voice.

Qualifications : Experience

13 years in a marketing role; product marketing experience is a plus.

Bachelors degree in Marketing Business Communications or related field preferred.

Experience with Google Suite ClickUp Salesforce or HubSpot is a plus.

Skills & Traits

Strong organizational and project management skills.

Clear communicator with the ability to simplify complex concepts.

Comfortable asking questions applying feedback and iterating quickly.

Curious adaptable and collaborative working style.

Interest in AI-assisted tools and enablement technologies.

Additional Information :

Why Youll Love Working Here

You will own meaningful high-visibility projects.

Opportunities to grow quickly within a supportive marketing team.

Ideal for early-career marketers who want to specialize in product marketing.

Remote-first flexibility with optional in-person collaboration in Kansas City.

A culture that values curiosity continuous learning and iteration.

Remote Work : No

Employment Type : Full-time

Key Skills

Sales Experience,Marketing,Customer Service,Communication skills,Military Experience,Retail Sales,Product Demos,Customer Support,Product Management,Product Development,Unity,Microscopy

Department / Functional Area : Marketing

Experience : years

Vacancy : 1