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Vice President of Revenue
Vice President of RevenueLocal Crafts • Denver, CO, United States
Vice President of Revenue

Vice President of Revenue

Local Crafts • Denver, CO, United States
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Job Title : Director of Revenue

Location : Fully Remote from Any US-Based Location

Reports To : Chief Executive Officer

About Us

At Local Crafts,we’rehere to helpyou love what you make.

We’rea team of passionate makers who value the hands-on process and the beauty of handmade things.Crafting connects us—to ourselves, to others, and to the world.It’sour way to unwind, create, give, and sometimes, get a little wild.It’sa mindful practice that pulls us away from screens and into creativity, conversation, and yes, even a bit of math.

With a team ofemployeesacross the U.S., we design and make most of what we sell—from knitting needles and yarns to printed fabric and thread—always with care andcraftatthe center. Every item is tested and loved by our team, andit is thiscollaboration that drives us to do better every day.

We’rehome to a passionate community of knitters, crocheters, quilters and sewists who come to usfor the highest-quality yarns, thoughtfully designed tools, andtheinspiration to bringvisionto life. With a product linefound nowhere else,we’rebuilding more than a store—we’rebuilding a movement. Nowwe’reseekinga Vice President of Revenue to help us grow that movement and lead the charge on turning creativity into business growth.

Role Overview

The VP of Revenue will be the architect of our growth engine, responsible for bringing more makers into our community, deepening their connection with us, and driving sustainable, profitable revenue.You’lloversee our paid media, CRM / email, site merchandising, and affiliate / ambassador programs, working across teams to make sure every stitch of our business is designed for growth.

What You’ll Do

Growth Strategy & Execution

  • Set and lead a bold revenue growth strategy that connects our products with more makers every day.
  • Own thedirect-to-consumerP&L, balancing short-term wins with long-term brand health.
  • Shape the future of our digital ecosystem—from paid advertising to site experience to ambassador partnerships.
  • Partner closely with product, creative, and operations to turn ideas into measurable growth.
  • Serve as a key member of theleadership teamwhowill help shape the future trajectory of the business

Performance Marketing & Analytics

  • Lead paid media across Meta, Google, and new platforms, alwaysoptimizing forreturn.
  • Track performance against key revenueKPIs, andadjust strategy with agility.
  • Run smart experiments (A / B tests, cohort studies, attribution models) to sharpen acquisition and retention.
  • Champion data as a storytelling tool, helping the team connect numbers to real customer behaviors.
  • Site Merchandising & CRM

  • Guide our site merchandising tomoveinspired customers to, convert, and grow average order value.
  • Build customer journeys that feel personal from the first welcome email to loyalty rewards.
  • Harness CRM and lifecycle marketing (email, SMS, loyalty) to keep customers engaged and coming back.
  • Ambassadors, Affiliates & Community

  • Expand our ambassador program into a vibrant, revenue-driving community ofmakers.
  • Strengthen influencer and affiliate partnerships with an eye toward both reach and ROI.
  • Empower partners to tell authentic stories that bring new crafters into the fold.
  • Leadership & Team

  • Lead and mentor a talented team across growth, CRM, merchandising, and partnerships.
  • Build a culture that celebrates creativity, experimentation, and continuous improvement.
  • Collaborate widely—our best ideas often come from cross-pollination with product and creative peers.
  • Building Our Community

    We believe crafting is foreveryone, andso is working here. Creativity thrives when different voices, perspectives, and experiences come together. We welcome team members of all races, ethnicities, ages, religions, identities, orientations, abilities, and backgrounds.

    Ifyou’reexcited about this role butdon’tmeet every single requirement, we encourage you to apply anyway. We know the best teams are built by people who bring curiosity, a willingness to learn, and a love for what they do.

    Requirements

    What You Bring

  • 10+ years of leadership experience in eCommerce growth, performance marketing, or digital revenue roles.
  • A proventrack recordscaling DTC brands and driving profitable growth.
  • Deep knowledge of paid acquisition, CRM / lifecycle marketing, site optimization, and community partnerships.
  • Strong financial acumen, comfortable managing budgets and owning revenue KPIs.
  • An analytical mindset balanced with creative instincts.
  • Agenuine?sense of curiosity and openness to learning new things
  • A passion for building teams, empowering people, and leading through collaboration.
  • Bonus points if you love yarn, crafts, or the maker movement—but curiosity and respect for our community is the most important
  • Benefits

    Salary Range : The starting pay range for this exempt / salary position $150,000 - $180,000 per year plus bonus plan.

    We offer a generous benefits package, including :

  • Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs)
  • Healthcare Savings and Flexible Spending Accounts
  • Company-paid Life, Short and Long-Term Disability, and worldwide travel assistance benefits
  • Voluntary life and income replacement plans
  • 401(k) Retirement Savings Plan with Employer Match
  • Generous paid time off and holiday pay policies
  • Employee discounts at all Local Crafts companies!
  • #J-18808-Ljbffr

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