Web3 Head of Marketing and Communications (Vietnam-Remote)

Web3 Head Of Marketing And Communications (Vietnam-Remote)

Token Metrics is looking for a visionary leader to join our team as the Head of Marketing and Communications in the exciting realm of Web3 technology. As the driving force behind our marketing strategy, you will spearhead initiatives to elevate our brand presence, engage with our community, and communicate our vision of decentralization and blockchain technology to the world. This role requires a strategic thinker with a deep understanding of both traditional and emerging marketing channels, coupled with a passion for blockchain technology. If you're ready to shape the future of Web3, we want to hear from you.

Responsibilities

• Strategic Marketing Leadership : Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.
• Product Marketing Innovation : Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.
• Corporate Communications Excellence : Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements.
• Brand Development And Positioning : Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
• Community Engagement And Growth : Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
• Content Strategy Leadership : Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter / X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.
• Cross-Functional Collaboration : Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.
• Team Development : Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.

Requirements

Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions. Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.