Head of Performance Marketing (Remote)

Head Of Performance Marketing

This Head Of Performance Marketing (Remote) role represents a genuine ground-floor opportunity to own and scale performance marketing from first principles. As the first dedicated performance marketer, you'll take full ownership of a substantial monthly ad budget (30,00040,000) across all digital channels. Working directly with the Founder / CEO, you'll have the autonomy to establish, optimise and scale acquisition strategies for both moving and storage verticals. For the right candidate, this represents the rare chance to demonstrably impact a UK startup's growth trajectory, with clear progression as the company expands internationally.

What You'll Do

Take complete ownership of performance marketing channels and strategy, with hands-on management of a significant monthly budget

Develop and relentlessly optimise customer acquisition costs and lead quality metrics across moving and storage services

Drive measurable growth by meeting and exceeding quarterly acquisition targets

Apply sophisticated analytics to optimise the full acquisition funnel from awareness to conversion

Identify, test and scale new acquisition opportunities through data-driven experimentation

Execute campaigns end-to-endfrom strategy through implementation to optimisation

Deliver meaningful performance insights to leadership that drive strategic business decisions

What You Bring

8+ years of hands-on performance marketing experience, with at least 3 years specifically in startup environments

Proven track record scaling startups through digital acquisition (ideally from early revenue stage of 23M to growth stage of 10M+)

Deep practical knowledge of UK digital acquisition channels; experience in moving, storage, or logistics sectors is particularly valuable

Experience in high-growth startups with demonstrable impact on company growth metrics

Exceptional analytical capabilities and comfort with complex funnel analysis and attribution modelling

Self-sufficient work styleyou thrive working independently in fast-paced environments and are comfortable building systems from scratch

Key Success Drivers

Data-driven decision making : You let metrics guide your strategy while maintaining creative thinking

Growth mindset : You continuously experiment, learn and refine your approach

Collaborative approach : You work effectively with founders and cross-functional stakeholders

Results obsession : You're motivated by measurable impact and growth

Comfort with ambiguity : You navigate uncertainty confidently and adapt quickly

Ownership mentality : You take full responsibility for outcomes and drive initiative

Why Join?

Competitive compensation : 60,00072,000 base salary (5,0006,000 monthly), negotiable based on experience

Performance-based bonuses directly tied to your marketing metrics

Equity opportunity following probation period

Unlimited holiday policy with trust-based approach

Remote-friendly with flexibility on location, working UK hours

Medical benefits anticipated with upcoming Series A (expected 2025)

Genuine career progression opportunities as the company expands internationally

Rare chance to own a marketing function from the ground up

Work directly with founders in a fast-moving environment where your impact is immediately visible

Interviewing Process

HR screening

Level 1 : Interview with the CEO / Founder (General fit)

Level 2 : Skills assessment

Level 3 : Final interview with the C-level (Cultural fit)

Reference and background checks after successful interviews

Job offer to the selected candidate

We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.