Marketing SpecialistHARMAN • Richardson, TX, US
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Marketing Specialist
HARMAN • Richardson, TX, US
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job_description.job_card.job_descriptionDesign and implement demand generation strategy including email, social media, SEO, events, webinars, white papers and related content, retargeting. Direct strategy and tactics for inbound lead acquisition and outbound account-based marketing activities Collaborate design and content team to facilitate assets for demand generation strategy Build market insights and research reports including customer personas, competition market insights Work closely with marketing team to provide reporting and actively monitor the marketing contribution to the sales pipeline and conversion Work with the Salesforce Administrator to ensure Pardot and Salesforce data and structures are correctly synchronized Generate new, qualified leads and efficiently accelerate existing pipeline through the sales process Forecast, measure, analyze, and report on the impact of demand generation campaigns on sales pipeline, revenue, and sales cycle length full lifecycle of a campaign from strategic development, execution, and reporting. Collaborate with Sales team via strong communication and alignment on campaign and target account strategy. Partner Marketing activities. Plan and deliver targeted email and nurture campaigns, including asset coordination and objective, data-driven evaluation of success 1+ years of lead gen campaign experience Knowledge of marketing techniques including CRM, marketing automation, social media platforms, and Google Analytics. Master's degree in marketing, communications or a related field Ability to collaborate and build strong relationships across the company and thrive in a fast-paced environment Previous B2B experience preferred Previous ABM, Events, research experience preferred Access to employee discounts on world-class HARMAN / Samsung products (JBL, Harman Kardon, AKG etc.) Professional development opportunities through HARMAN University's business and leadership academies. An inclusive and diverse work environment that fosters and encourages professional and personal development. Tuition Reimbursement. "Be Brilliant" employee recognition and rewards program. Innovative and collaborative culture. Work on best-in-class emerging technologies and an atmosphere that pushes you to give your best.
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Job Description
Introduction : A Career at HARMAN Digital Transformation Solutions (DTS)
We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN DTS, you solve challenges by creating innovative solutions.
- Combine the physical and digital, making technology a more dynamic force to solve challenges and serve humanity's needs
- Work at the convergence of cross-channel UX, cloud, insightful data, IoT and mobility
- Empower companies to create new digital business models, enter new markets, and improve customer experience
What Will You Do
What You Need
What We Offer
Salary Ranges : $51,000 - $74,800
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Marketing Specialist • Richardson, TX, US
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