Vice President of Customer Engagement

Salary : $120,000 - 140,000 per year

Requirements :

• I require a Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field. A Master's degree in Business, Corporate Strategy, Data Science, or Digital Marketing is preferred.
• I am looking for someone with more than 5 years of progressive experience in managing loyalty programs, CRM strategy, or customer engagement leadership within travel, hospitality, financial services, retail, or other customer-centric industries.
• I value a proven track record of constructing or scaling loyalty programs in travel, hospitality, or luxury service sectors.
• I expect a deep understanding of customer data platforms (CDPs), CRM systems (such as Hubspot), and analytics tools.
• Experience with AI-driven personalization, segmentation, and campaign automation is essential.
• Demonstrated success in managing cross-functional teams and executing complex program launches is important to me.

Responsibilities :

I need a leader to define and manage the long-term vision and the strategic roadmap for our customer loyalty ecosystem at Carey.

This role will involve building the loyalty program from scratch—designing membership tiers, rewards structures, engagement models, and benefits that align with Carey’s luxury positioning.

I expect you to develop and implement the loyalty program’s brand identity and value proposition, ensuring they align with our global customer experience strategy.

You will align loyalty initiatives with our digital platforms, mobile app, and CRM to deliver a seamless customer journey.

Collaboration with Product, Data, and Marketing teams to embed personalization, predictive analytics, and AI-driven engagement throughout the loyalty lifecycle will be crucial.

You will lead the development and launch of Carey’s loyalty platform for both B2C and enterprise, overseeing strategy, design, operations, and technology integration.

You will need to define and manage program KPIs, including customer retention, frequency, Net Promoter Score (NPS), and revenue uplift.

I require you to leverage customer insights and behavioral data to shape dynamic offers and personalized communications.

Technologies :

AI

Architect

CRM

Marketing

Mobile

ASP.NET

Data Warehouse

Machine Learning

UX UI Design

Web

More :

This position is for the Vice President of Customer Loyalty, an executive role where I seek a visionary to build and scale our global customer loyalty program. The candidate will enhance customer lifetime value, retention, and advocacy across Carey’s luxury transportation ecosystem. As the architect of this ambitious loyalty vision, the VP will lead the creation of a world-class, data-driven loyalty and membership platform that integrates technology, personalization, and partner collaboration to deepen customer engagement.

The ideal candidate will champion our loyalty and CRM team, foster innovation, analytical rigor, and a customer-centric mindset. They will drive the alignment of teams around our goals of customer retention and lifetime value, ensuring our loyalty investments yield measurable improvements in engagement and brand advocacy. The position requires hybrid visibility between our Los Angeles and DC-area offices, along with the flexibility to travel for client interactions and operational assessments.

We offer a full-time position with a competitive salary range of $120,000 to $140,000 per year, alongside various benefits to ensure your well-being and career growth. We are an Equal Opportunity Employer and encourage individuals with a criminal record to apply.

last updated 46 week of 2025