Social Media Marketer

At Perry Weather, we build technology that helps organizations stay safe, operational, and confident when weather conditions change. From the PGA, MLB, NFL and top construction companies to thousands of schools and cities across the country, our products are used in the moments that matter most. We combine software, integrated hardware, and real-time data into one cohesive system - giving teams the clarity and tools they need to make faster, smarter decisions when lives, assets, and operations are on the line.

About The Role

We're seeking a Social Media Marketer to amplify Perry Weather's incredible story. We're trusted by world class organizations, from high school and professional sports organizations, to major contractors, all of whom are raving fans of Perry Weather. With the world's largest network of connected weather monitoring devices and proprietary data that helps protect people from severe weather, we have powerful stories to tell.

As our Social Media Marketer, you'll transform our community of raving fans into a powerful distribution channel. Through strategic content and authentic storytelling, you'll activate our customers to become brand ambassadors, sharing how Perry Weather has transformed their approach to weather safety and operations.

Location

Dallas, TX (in office Monday-Friday)

Key Responsibilities

Develop and execute a comprehensive social media strategy that leverages our wealth of customer success stories and proprietary weather data

Create compelling content that showcases real-world impact, from protecting athletes to ensuring workplace safety

Transform complex weather data and safety insights into engaging, shareable narratives

Partner with our Creative team to produce high-quality content that captures authentic customer experiences

Maintain editorial excellence through quality assurance of all social content

Collaborate with content creators to produce engaging, high-quality, on-brand content that drives community engagement

Represent Perry Weather at conferences and events, managing real-time social coverage

Work cross-functionally to ensure social strategy aligns with broader marketing and business objectives

Community Building & Engagement

Design activation strategies that empower our passionate customer base to organically share their Perry Weather experiences

Build programs that turn customer advocates into a megaphone for our brand through curated, relevant content

Foster relationships across our diverse user base - from athletic departments to construction sites - to surface and amplify success stories

Develop strategies that showcase our partnerships with leading research and safety organizations

Continuously iterate content strategy to achieve strong content-market fit across platforms and audiences

Performance & Optimization

Monitor, analyze, and report on key performance metrics to continuously refine content strategies

Manage comprehensive content calendars and provide weekly / monthly reports on engagement, KPIs, and collaboration goals

Stay current with industry trends, platform updates, and emerging best practices to keep our strategy cutting-edge

Measure social media impact on website traffic and overall brand objectives

Requirements

4+ years of social media / community marketing experience

Proven track record managing multi-platform social media presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms

Exceptional writing skills with ability to craft compelling, on-brand caption copy

Strong visual aesthetic and ability to identify creative content that drives engagement

Meticulous attention to detail with zero tolerance for errors (spelling, grammar, dates, technical accuracy)

Experience with social media management tools and content scheduling platforms

Demonstrated ability to analyze data and translate insights into actionable strategies

Willingness to travel for conferences and events, with experience managing live social coverage

What Sets You Apart

You're a natural storyteller who can find the human element in technical products

You understand how to build and activate communities, turning customers into advocates

You're data-driven but creative, using insights to fuel innovative content strategies

You thrive in fast-paced environments and can pivot quickly when trends shift

You're passionate about creating content that not only engages but genuinely helps protect people

Why Perry Weather

Join a mission-driven company where your work directly contributes to keeping people safe from severe weather. You'll have access to incredible customer stories, proprietary data, and a community of advocates ready to amplify our message. This is more than a social media role - it's an opportunity to build a movement around weather safety and operational excellence.

Benefits

Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood.

Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits

Engaging culture. Monthly All-Hands, fun events like Office Olympics, lunch-and-learns, happy hours, and more

Grow with us. We're growing rapidly, and yet we have a massive amount of work and opportunity ahead

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