Marketing Automation Manager, HBS Online

Marketing Automation Manager

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard Business School, located on a 40-acre campus in Boston, was founded in 1908 as part of Harvard University. It is among the world's most trusted sources of management education and thought leadership. For more than a century, the School's faculty has combined a passion for teaching with rigorous research conducted alongside practitioners at world-leading organizations to educate leaders who make a difference in the world. Through a dynamic ecosystem of research, learning, and entrepreneurship that includes MBA, Doctoral, Executive Education, and Online programs, as well as numerous initiatives, centers, institutes, and labs, Harvard Business School fosters bold new ideas and collaborative learning networks that shape the future of business.

Job Summary : Reporting to the Associate Director of Digital Marketing, the Marketing Automation Manager will be a power user of Salesforce Marketing Cloud, leveraging the platform to nurture leads, support enrollment-focused campaigns, and engage HBS Online past participants and key clients. This role will focus on enhancing marketing automation and driving performance improvements through data-driven strategies. The successful candidate will have strong technical expertise in Salesforce Marketing Cloud, experience in lead nurturing, and a deep understanding of digital engagement strategies. A strong command of SQL for data management, segmentation, and campaign optimization within Salesforce Marketing Cloud is essential for success in this role.

Job-Specific Responsibilities :

• Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.

Marketing Automation & Campaign Execution :

Technology & Platform Management :

Strategic Planning & Optimization :

Basic Qualifications :

Additional Qualifications and Skills :

Standard Hours / Schedule : 40 hours per week

Visa Sponsorship Information : Harvard University is unable to provide visa sponsorship for this position

Pre-Employment Screening : Identity and Criminal

Other Information :

Work Format Details

This is a position that is based at a Harvard campus location with some remote work options available. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 057. Please visit Harvards Salary Ranges to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to :

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO / Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvards academic purposes.