Head of Brand Architecture, Naming & Insights, AWS Brand & Creative

Were seeking a Principal Brand Strategist to lead our brand intelligence function and manage a team of strategists who shape how AWS shows up in the market. Youll own three interconnected disciplines : naming & nomenclature brand architecture and brand research & insights.

In this role youll direct our brand research agenda and maintain accountability for insights quality and strategic design partnering closely with AWS Marketings centralized research team to execute studies and access customer data. Youll transform their research outputs into actionable brand strategies design naming systems that scale and ensure our brand architecture evolves as our technology does.

Youll lead a team of strategists while providing the analytical rigor and strategic vision that guides critical brand decisions across AWS.

Key job responsibilities

Lead & Develop the Team

• Manage and mentor a team of brand strategists; set vision priorities and performance standards for the practice
• Build team capabilities in research interpretation brand architecture and naming methodology; create frameworks and playbooks that scale expertise
• Foster a culture of customer obsession analytical rigor and strategic creativity

Direct Brand Research & Insights Strategy

Architect the AWS Brand Portfolio

Lead Strategic Naming

About the team

The Brand & Creative team brings together brand strategy and creative expression to build and maintain the AWS brand. We use data insight inspiration and intuition to set the standards and raise the bar in every touchpoint in every story and every piece of creative we make. We are relentlessly collaborative and believe greatness is possible in everything we do.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country / region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $166100 / year in our lowest geographic market up to $274600 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and / or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

Required Experience :

Director

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Yearly Salary Salary : 166100 - 274600