Marketing Science Manager Detroit, MI 48226

Detroit LionsDetroit, MI, US

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Marketing Science Manager

The Marketing Science Manager position is responsible for overseeing all marketing automation and segmentation activities encompassing email marketing, SMS texting, campaign development, fan segmentation, and customer journey creation. This role requires the ability to construct dynamic, data-driven campaigns that render properly across all fan engagement channels while meeting branding and design expectations. Additionally, the position will play a crucial role in supporting internal departments through data collection, segmentation, data governance, and CRM initiatives. The Marketing Science Manager will collaborate closely with all internal departments to ensure that email efforts support business development and corporate strategy effectively.

Essential Functions : The Manager of Marketing Science position will have daily responsibilities including, without limitation, the following :

Assist in the development and execution of email and SMS campaigns, ensuring they are tailored to fan segments and aligned with campaign objectives
Support fan segmentation efforts to enhance personalization and improve customer journey experiences
Help ensure campaigns are properly formatted and rendered across all fan engagement channels in accordance with branding and design guidelines
Collaborate with the Marketing Science team lead to collect, analyze, and report on data to inform campaign strategies and performance
Support data governance and CRM initiatives, maintaining high-quality data for segmentation and reporting purposes
Assist in the preparation and analysis of performance metrics to optimize marketing automation efforts
Work with internal teams to ensure marketing activities align with broader business development and corporate strategy goals
Lead and manage all international communication and data collection campaigns
Support the development and execution of data-driven communication strategies for the Lions' new membership model
Implement A / B testing strategies to refine messaging and improve campaign effectiveness
Leverage insights from data analysis to identify new opportunities for engagement & growth
Monitor the latest trends in marketing technology and tools to ensure strategies stay innovative and effective

Nonessential Functions :

Utilize marketing automation platforms and CRM to design, target, schedule, and deploy email and text communications

QA all programs, campaigns, and emails with strict attention to detail

Perform database maintenance duties as necessary, including but not limited to, potential duplicates, conflicting or missing data, and merging records

Assist with research and analytics projects as necessary

Will establish and maintain effective working relationships with colleagues and guests

Ability to work independently along with the ability and willingness to take direction

Will successfully manage multiple priorities in a professional manner, organize work efficiently, and meet strict deadlines

Exceptional written, verbal, intrapersonal, and customer service skills

Prepare and present campaign performance reports to key stakeholders, providing actionable insights for future campaigns

Collaborate with cross-functional teams to coordinate and align marketing activities with broader business strategies

Ensure that marketing efforts are aligned with organizational goals and priorities, contributing to business growth

Will adjust work schedule to meet departmental demands

Will keep appropriate information confidential

Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing

Qualifications / Requirements :

Bachelor's degree in Business, Marketing, Communications, Technology or a closely related field

At least 3 years of experience in email marketing, including a solid understanding of digital marketing testing. Knowledge of Salesforce Marketing Cloud preferred.

Knowledge of email, web, and database technologies

Experience and proficiency in Adobe Photoshop

Experience with ticketing systems. Ticketmaster experience preferred

Experience with CRM systems. Salesforce CRM experience preferred

Knowledge of HTML and CSS

Proven ability to execute and optimize campaigns based on data-driven insights

Ability to manage and analyze large datasets, identifying patterns and trends to improve campaign performance

Strong analytical skills, especially Microsoft Excel and basic SQL knowledge preferred.

Experience evaluating data & providing recommendations to management preferred.

Ability to work a flexible schedule including nights, weekends, and holidays

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Marketing Detroit Mi • Detroit, MI, US