Regional Marketing Director

Regional Marketing Director

The Regional Marketing Director oversees leasing, marketing, and training efforts across a portfolio of Student Housing communities. This role partners closely with the Regional Managers, Community Managers, and onsite teams to establish leasing goals and execute strategic marketing plans that achieve budgeted occupancy targets. The Regional Marketing Director provides leadership to the leasing teams, driving performance in leasing, marketing, and resident engagement to ensure overall community success.

Essential Duties & Responsibilities

• Use consistent techniques & company directives to screen, hire, train, coach and develop on-site staff.
• Ensure the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
• Promote harmony and quality job performance of staff through support and effective leadership.
• Ensure staff compliance and consistency with Company policies and procedures.
• Achieve the highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments.
• Develop yearly marketing budgets / forecasts.
• Develop yearly marketing plan and utilize marketing strategies & systems.
• Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing / documentation of leases, and reporting systems are accurate and up to date.
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
• Develop new relationships and strengthen existing relationships with business contacts and vendors.
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge.
• Mentor community team members on leasing and marketing skills and concepts.
• Model effective leasing and customer service techniques and communicate expectations to site team members.
• Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance.
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making.
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market.
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives.
• Seek out and utilize available internal and external resources to meet goals and objectives.
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
• Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions.
• Develop marketing communication materials targeting Company market niches.
• Monitor and implement all social media and online presence, including all campaigns being used
• Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis.
• Audit files and property as needed.

Education & Experience

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.