Demand Generation Manager

Job description

Grow Progress is looking for a Demand Generation Manager to build and execute programs that drive high-quality pipeline and accelerate revenue growth. This role owns the full funnel from awareness to acquisition to nurture and requires a blend of creativity analytical rigor and cross-functional partnership.

We are a growing team of more than 60 people who are passionate about providing strategists marketers and communications craft experts the tools to persuade more people. We power breakthroughs in persuasion by helping our customers more deeply understand the people theyre aiming to move not just how they look but how they think . We give them the ability to scientifically test their messages at a radically accessible cost so they have the freedom to test more creative strategies.

Join us to make a big impact by working with a dedicated team that is building new products backed by cutting-edge theories and technology in behavioral psychology.

Who We Are

Grow Progresss mission is to make our clients better at persuasion so that they can run more effective campaigns causes and companies that make the world a better place. For this weve built powerful software that offers our customers unprecedented access to run scientific message tests quickly and affordably so they can unlock the most effective messages. We currently work with many of the biggest political campaigns advocacy groups marketing agencies and brands in the country.

We give our customers the power to persuade more people by tailoring their messages to match each audience members values. We help customers harness the latest persuasion science to create messaging thats typically 200-500% more effective than their existing ads. We do this by predicting which personality traits and values are most important to each individual.

Were a team of experienced campaigners software engineers and data scientists who are obsessed with harnessing the power of evidence to make social good advocates more effective. Were motivated efficient low-ego and we like to make each other laugh.

About the Position

As the Demand Generation Manager youll be responsible for developing implementing and optimizing integrated campaigns scaling performance marketing and ensuring Marketing is a predictable measurable engine for growth.

Key Responsibilities :

Develop and Execute Campaigns : Design and implement multi-channel demand generation campaigns including digital advertising email marketing content syndication SEO and paid social.

Optimize Lead Generation : Build and optimize the lead funnel from top to bottom ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria.

Develop and execute & optimize multi-channel ABM Programs : identify high-value accounts define ICP tiers and align tightly with Sales to prioritize outreach and sequencing. Using personalized content targeted ads and tailored nurture journeys improve engagement and pipeline impact within priority accounts.

Digital Events :

Experience in Virtual and Hybrid Events : Familiarity with platforms like Zoom or other virtual event tools to host convenings

Promotional Skills : Leveraging social media email marketing and digital channels to promote events and drive attendance.

Content Collaboration : Working with content and creative teams to develop event-related collateral including invitations landing pages promotional materials and post-event recaps.

Analytics and Reporting : Monitor analyze and report on the performance of demand generation efforts using insights to refine strategies for improved ROI.

Marketing Technology Management : Manage tools like CRM marketing automation and analytics platforms to optimize campaign execution and measurement.

Job requirements

Required Experience :

Demand Generation Expertise : Strong understanding of demand generation best practices including inbound marketing paid media SEO email and content marketing.

Proven experience developing and executing Account-Based Marketing (ABM) programs including account selection personalized multi-channel campaigns and close alignment with Sales to drive pipeline within high-priority accounts.

Analytical Skills : Proficiency in using data to optimize campaigns and make strategic decisions; experience with analytics platforms (e.g. Google Analytics HubSpot).

Marketing Automation : Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively.

SEO and SEM Knowledge : Experience with search engine optimization (SEO) and search engine marketing (SEM) to drive visibility and traffic to the website and landing pages.

Budget Management : Planning and managing event budgets tracking expenses negotiating with vendors and maximizing the events impact within financial constraints.

Preferred Experience :

3-5 Years of experience in demand generation digital marketing or a similar role ideally in a startup or high-growth environment

Proven track record of successfully creating and scaling demand generation programs that drive measurable growth

Experimentation mindset you proactively experiment with new ideas and approaches and you understand how to test validate and scale what works for maximum impact

Experience working cross-functionally with sales and product teams to align on goals messaging and campaign execution

Content Strategy Collaboration : A honed ability to work with content and product teams to develop assets that resonate with target audiences and align with brand voice

Project Management : Strong project management and organizational skills to manage multiple campaigns and priorities in a fast-paced environment

Communication Skills : Excellent written and verbal communication skills to clearly convey ideas and collaborate effectively across teams

Industry experience in SaaS technology or research

Hiring Process

Phone Screen : (30 minutes) A short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company.

Experience Interview : (45 minutes) An opportunity to share more about your professional background and the experience you have related to this role.

Behavioral Interview : (50 minutes) A panel interview with members of the team and cross-functional peers.

Skills Exercise : (50 minutes) A chance for you to demonstrate your skills. You will be asked to follow a prompt and present to a panel of staff.

More About Grow Progress

Our culture is fun fast-paced and focused on evidence. We aim to cultivate an environment where data drives our decision making rather than just anecdotes and where everyone feels comfortable contributing ideas even if its on a topic outside of their expertise. We work hard to get smarter together by giving each other feedback thats direct actionable and respectful. Were deeply motivated by the work we do and committed to using this technology ethically so were looking for teammates who feel the same way.

We believe that inclusion and equity are the keys to a better future. We center these issues by creating accessible and affordable products partnering with progressive organizations and building transparency across our company.

We strive to foster belonging and empowerment at work and we continuously examine our efforts through our Growing Progress DEI&B working group. We are committed to building a team with a variety of backgrounds skills and experiences. Our goal is to create a workplace where every person feels supported and encouraged to thrive.

Were an equal opportunity employer committed to building a diverse company. Qualified people of any race ethnicity culture age sex gender identity and expression sexual orientation social class marital status religion veteran status or disability status are strongly encouraged to apply.

Grow Progress is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities. Accordingly if reasonable accommodation is required to fully participate in the job application or interview process to perform the essential functions of the position and / or to receive all other benefits and privileges of employment please contact

Compensation : $95000 to $120000 yearly salary (depending on experience) plus equity. Benefits include a 100% paid company health plan with medical dental and vision insurance a flexible PTO plan and a 401(k) with employer matching. Staff are also offered annual stipends for professional development wellness $1300 annual work from home resources and access to Carrot insurance among other benefits.

Location : Remote

To Apply : Applications will be evaluated on a rolling basis.

Please note that if you email your resume to our team directly or apply through a different site rather than applying on our job site you may not be considered for the position. No recruiters please.

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Other jobs

Required Experience :

Manager

Key Skills

Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 95000 - 120000