Social Media Coordinator

Job Type :

Full Time

Hybrid onsite at the HQ Office located in Draper, Utah (Preferred)

Reports To : Social Media Manager

Experience Level : 2+ years

Who We Are :

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to "Make Life Beautiful."

Position Summary :

We are seeking a creative and proactive Social Media Coordinator to join our growing team. This role will be instrumental in managing our social community and executing content strategies that deepen engagement and brand loyalty. You will serve as the voice of our brand across all social platforms, helping to shape community experiences while creating and supporting platform-first content initiatives.

Key Responsibilities :

Community Management

• Actively manage and engage with our community across all social platforms (Instagram, TikTok, Pinterest, Facebook, Threads, YouTube, etc.)
• Drive brand loyalty by initiating two-way conversations, encouraging UGC, and spotlighting superfans
• Identify opportunities to engage with our community through community-based initiatives (e.g., campaigns, giveaways, AMAs, etc.)
• Assist in planning and executing social campaigns, takeovers, activations, and community-driven initiatives
• Support the rollout of product launches, brand announcements, and seasonal campaigns with proactive community messaging
• Monitor discussions, trends, hashtags, and cultural conversations to keep the brand relevant and responsive
• Nurture relationships with brand partners, creators, and influencers
• Create and manage a library of user-generated content that is shared with broader marketing team for use
• Develop and maintain a tone of voice guide for community engagement, aligned with brand guidelines
• Respond to DMs, comments, and tagged mentions in a timely, brand-aligned voice
• Escalate customer issues or sensitive conversations to the appropriate internal teams, ensuring swift resolution

Social Content Creation

• Attend occasional photo and video shoots to capture social-first content (primarily iPhone-based) aligned with campaign goals and seasonal initiatives.
• Collaborate with the Social Media Manager and larger Brand Team to concept and execute platform-optimized stories, reels, and short-form video.
• Assist with editing, captioning, and formatting video cutdowns and content variations for different platforms.

Reporting & Insights

• Analyze community feedback and surface key insights to the social and marketing teams to optimize messaging, tone, and content direction.
• Track and report on key community metrics such as engagement rate, response time, growth, sentiment, and platform-specific KPIs
• Conduct competitor audits and benchmarking to help evolve community practices
• Share weekly insights to inform broader social and brand marketing strategy
• Provide qualitative insights that highlight the why behind performance metrics

Qualifications :

• 2+ years of experience in social media, community management, or digital content roles, preferably in lifestyle, home, or e-commerce brands.
• Strong understanding of social media best practices and platform nuances.
• Proficient in mobile content creation (iPhone photography and video) and basic editing tools (e.g., CapCut, InShot, Adobe Express).
• A keen eye for design and brand aesthetics, with a natural alignment to the Studio McGee look and tone.
• Highly organized and responsive, with strong written communication skills.
• Ability to work collaboratively across departments and comfortable in a fast-paced, creative environment.
• Familiarity with social analytics platforms (e.g., Sprout Social, Dash Hudson, Later).
• Experience with influencer partnerships or UGC campaigns.
• Background in customer service, content moderation, or brand storytelling.

Benefits :

• Competitive compensation + bonuses
• Comprehensive health benefits (medical, dental, vision, pet)
• PTO
• 401k with 4% company match up to 6%
• Exclusive Team Member discount at mcgeeandco.com + access to Team Member warehouse sales
• Opportunity to be part of a vibrant, inclusive, and innovative team

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.