Head of Instructor Acquisition

Head Of Instructor Acquisition

As our Head of Instructor Acquisition, you'll own and scale the top of the instructor funnel, driving awareness, affinity, and intent among the most compelling experts in tech and beyond. Your work will sit at the intersection of product marketing, GTM, sales and community, combining strategic positioning with premium storytelling and high-touch execution.

You'll deeply understand what motivates experts to teach on Maven, build narratives that make teaching feel inevitable, premium, and exciting, and activate a powerful ecosystem of operators, execs, creators, and thought leaders who expand our reach and reputation.

This is a senior, high-impact role ideal for someone who can zoom out to GTM strategy and positioning, then zoom in to craft a sharp landing page, run a high-quality industry event, or refine a GTM motion.

Your primary goal will be increasing the number of new, high quality instructors launching courses each month.

Instructor-facing Brand & Positioning

• Develop Maven's instructor-facing brand strategy, balancing aspiration with credibility
• Define our instructor value proposition across audience segments
• Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

Community, Content & Ecosystem Growth

Top-of-funnel Growth & Campaigns

Customer Research & Insights

What We're Looking For

Bonus :

Why This Role Matters

The instructors we attract will shape the future of learning. They're also the face of Maven in the public eye, in our courses, and in their professional circles. Building the Maven instructor brand isn't just about acquiring more teachers; it's about making Maven the platform of choice for the world's top minds.

If that challenge excites you, we'd love to meet you.

Team & Culture

You'll report to Mallory (VP, Growth) and work closely with Claire (Instructor Acquisition), as well as our product, design and marketing teams.

Maven is a small, high-trust, high-ownership team. We move fast, write often, and bias toward action. Everyone is hands-on from the founders to the newest hire. Expect direct feedback, collaborative thinking, and a culture that prizes clarity, impact, and creativity.

We are fully remote, with no-meeting Wednesdays and biannual company offsites. Join us to do the best work of your career, and help build the world's most dynamic expert-led learning brand.

Compensation

$175k-$225k in salary, with strong benefits, and early-stage equity.

Salary is open to review based on candidate experience; please apply if you know you're a great candidate.

Location

Remote; US time zone + / - 1hr