Marketing Manager (Logistics Industry)

Marketing Manager (Logistics Industry)

As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.

Role Accountability & Functions

Manage relationships with third-party agencies.

Optimize lead generation.

Ensure brand consistency.

Key Performance Indicators (KPIs)

Cost Per MQL (Marketing Qualified Lead)

Cost Per SQL (Sales Qualified Lead)

MQL to SQL Conversion Rate

Customer Acquisition Cost

Essential Duties & Responsibilities

Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.

Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.

Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.

Manage the marketing budget to support all initiatives while optimizing the cost per lead.

Act as a project manager for various marketing activities : social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.

Research and understand ShipCalm’s customer markets and segments.

Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine.

Maximize the number of Sales Qualified Leads attributable to marketing activities.

Maintain data integrity in all marketing databases.

Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.

Develop collateral to support sales, onboarding, human resources, and leadership teams.

Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.

Maintain ongoing performance metrics for all marketing activities.

Report to work in a regular and timely manner.

Knowledge, Skills, And Abilities

Minimum four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.

Education : Bachelor’s degree in Marketing, or equivalent experience, required.

Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.

Proficiency in HubSpot or related CRM tools.

Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.

Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.

Experience setting up marketing automations and data infrastructure for ongoing marketing operations.

Knowledge of account-based marketing strategies.

Familiarity with Meta Ads and Google Ads.

Ability to prioritize a variety of tasks in a manner that enables timely completion.

Physical, Mental, and Environmental Demands

Working in a seated or standing position up to and exceeding eight (8) hours per day.

Using a calculator, mouse, and keyboard and viewing computer screens.

Using a telephone or virtual telephone via PC.

Schedule and Location

Schedule : This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.

Location : This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.

Compensation

Salary : $75,000 / annual to $100,000 annual, depending on experience.

Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time

ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

See more details .

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Technology, Information and Internet

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