Public Relations Director

Position Summary

This role is responsible to create and maintain a positive public image for Dickey’s Barbecue Restaurants and its affiliates, owners, and family members. The ideal candidate will have experience in a wide range of PR functions as well as positive relationships with local and national media professionals in our industry.

Responsibilities include, but are not limited, to :

• Evaluate, execute and maintain a public relations strategy and plan.
• Create regular, positive, media buzz.
• Create narratives that guide our brand story.
• Pitch media and field press inquiries.
• Plan and direct development of programs to maintain favorable public and franchisee views.
• Write and disseminate multiple press releases on a weekly basis.
• Build connections with key media organizations and journalists through a mix of traditional, digital and social channels.
• Coach and prepare leaders on PR opportunities and activities.
• Forecast news cycles and identify areas of trending public interest.
• Understand the competitor landscape and stay ahead of any threat to our Companies or Brands.
• Collaborate with creative teams for web, print and digital marketing efforts.
• Analyze brand tracking, market trends, consumer needs and competitive landscape.

Skills and qualifications :