Public Relations Director
Dickey's Barbecue PitDallas, TX, USjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionBachelor’s degree (or equivalent) in public relations, marketing or advertising 5+ years’ experience in public relations (or equivalent) Deep knowledge of traditional, digital, and social media channels This is an in-office role based in Dallas, TX.
Position Summary
This role is responsible to create and maintain a positive public image for Dickey’s Barbecue Restaurants and its affiliates, owners, and family members. The ideal candidate will have experience in a wide range of PR functions as well as positive relationships with local and national media professionals in our industry.
Responsibilities include, but are not limited, to :
- Evaluate, execute and maintain a public relations strategy and plan.
- Create regular, positive, media buzz.
- Create narratives that guide our brand story.
- Pitch media and field press inquiries.
- Plan and direct development of programs to maintain favorable public and franchisee views.
- Write and disseminate multiple press releases on a weekly basis.
- Build connections with key media organizations and journalists through a mix of traditional, digital and social channels.
- Coach and prepare leaders on PR opportunities and activities.
- Forecast news cycles and identify areas of trending public interest.
- Understand the competitor landscape and stay ahead of any threat to our Companies or Brands.
- Collaborate with creative teams for web, print and digital marketing efforts.
- Analyze brand tracking, market trends, consumer needs and competitive landscape.
Skills and qualifications :
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Director Public • Dallas, TX, US