Talent.com
Account Executive

Account Executive

EntravisionMcAllen, TX, US
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OBJECTIVES

  • Develop and maintainrelationships with advertisers and advertising agencies.
  • Sell commercial airtime, digital media, event sponsorships, and marketing / NTR campaigns.
  • Meet or exceed assigned monthly, quarterly and annual revenue goals.
  • While using corporate tools and workflows, the position must provide world class customer service.

RESPONSIBILITIES

PLAN & STRATEGY : The Account Executive must develop a detailed plan to encourage the growth of new business and while also maintaining and growing existing business relationships. The Account Executive presents the benefits of advertising on one or more of our television and radio stations, and digital assets to local business owners and / or advertising agencies.

REVENUE & CONTRIBUTION :  To meet monthly, quarterly and annual sales goals. To develop annual plans based on existing and new opportunities, bottom up account analysis, industry trends, competitive landscape and growth potential (updated on a Quarterly basis).

CUSTOMER SERVICE AND QUALITY CONTROL : The Account Executive is responsible for developing and maintaining a direct-to-client communication channel. This position assumes that a detailed plan to call, visit or contact customers to survey client needs, satisfaction and new product development initiatives. Uses interpersonal skills to selling commercial airtime, digital media, event sponsorships, and / or customized marketing campaigns designed to achieve the client’s objectives.

ADDITIONAL DUTIES :   Additional job requirements may include research, promotions, development, copywriting, servicing, as well as some collection efforts.

REQUIRED EDUCATION AND EXPERIENCE

SKILLS :

  • Organization. Excellent organizational skills and an ability to multitask in a high pressure, fast-paced environment. A self-starter.
  • Communication . The capacities to attract, persuade, and motivate to develop new and existing client relationships. Must be self-confident and a collaborative team player through a connected environment. Must exhibit professionalism and cultural sensitivity.
  • Linear . Understanding, experience and exposure to TV and Radio broadcast sales.
  • Digital . Understanding of digital ad-tech platforms and how they can be offered to clients.
  • Languages : English / Spanish (preferred)

    • Technology tools : G-Suite, MS Office, PowerPoint, Excel and Salesforce (CRM)

    EXPERIENCE :

  • CRM experience (preferred)
  • Some years’ experience in sales, marketing, digital or business leadership positions.
  • Developing creative marketing solutions beyond a simple reach.
  • Reporting to management, developing strong presentations.
  • Experience in developing product and sales marketing presentations to clients.

    • POSITION TYPE / EXPECTED HOURS OF WORK

    This is a Full Time position. Actual schedule and hours may vary.

    SUPERVISORY RESPONSIBILITY

    Reports directly to SVP / GM

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    Account Executive • McAllen, TX, US