The Sales Representative is responsible for developing sales in a specific geographic territory. Duties include prospecting for new business and making calls to existing and new customers for the purpose of selling Automotive Finishes products, which include Sherwin-Williams labeled automotive paint and associated products. Typical accounts include automotive body shops, production, and fleet shops.
- Collect reliable customer / territory information and estimate individual customer potential.
- Conduct competitive product comparisons and identify current competitors' strengths and weaknesses and S-W's competitive advantage.
- Develop a strategy to grow sales and profits to key, potential, new and existing customers. Through the sales process, identify the customer's needs and develop solutions to profitably grow sales.
- Develop a regular sales call schedule to ensure that the needs and expectations of the customer are met.
- Familiarize self with all products, including their application and preparation, in the Sherwin-Williams Automotive line.
- Utilize our Customer Retention Management System (CRM) to log all customer visits and track the progress of new accounts.
- Develop a daily and weekly pre-call strategy to ensure time is properly allocated.
- Conduct product demos to assist in selling / marketing of automotive refinishing products.
- Access product / technical information to support customers' application requirements.
- Identify ways to strengthen the business relationship with customers.
- Maintain effective communication with sales manager on strategies and opportunities in marketplace.
- Adhere to company safety standards at all times.
- Must be at least 18 years of age
- Must have a valid driver's license
- Must be legally authorized to work in country of employment without sponsorship for employment visa status
- Must be able to lift and carry up to 50 lbs. frequently and up to 100 lbs. on occasion
- Excellent verbal and written communication skills required to effectively communicate and influence others
- May work in areas where toxic, flammable, and hazardous materials are present
MINIMUM QUALIFICATIONS :
High School Diploma or equivalentMust have at least 2 years in customer service-related positionMinimum of 1 year in sales related positionAbility and willingness to travel as neededPrevious record of effective management with regard to expense control, sales management, and directing personnelMust be able to operate a computer and have proficiency in Microsoft Office productsBasic math skillsPREFERRED QUALIFICATIONS
Sales experience in coatings, automotive, or a related fieldOutside sales experience is strongly preferredBachelor's DegreeExperience utilizing a Customer Retention Management System (CRM) to log customer visits and track the progress of new accountsPrevious experience conducting product demos to assist in the selling / marketing of productsProficiency in developing a pre-call strategy to help ensure efficiency of timeTRAVEL REQUIREMENTS : (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)
75%