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Marketing Director
Marketing DirectorSynthetic Turf Northwest • Bellevue, WA, United States
Marketing Director

Marketing Director

Synthetic Turf Northwest • Bellevue, WA, United States
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Director Marketing

Location : Greater Seattle Area (Hybrid)

Compensation : $125,000 – $150,000 + Health Benefits

Employment Type : Full-Time

About Us

Synthetic Turf Northwest is the leading synthetic grass company in the Pacific Northwest — a vertically integrated retail, wholesale, and installation business serving residential, commercial, and municipal clients. We’re looking for a visionary marketing leader who can architect and execute a modern digital marketing strategy that drives measurable growth, optimizes ROI, and scales our brand presence across the region.

Position Summary

We’re seeking a hands-on Marketing Executive — a CMO of the future — who thrives at the intersection of data, creativity, and technology . This person understands how to convert marketing dollars into profitable revenue, build powerful brands, and lead a lean, tech-enabled marketing organization.

You’ll be responsible for overseeing all aspects of our marketing operations, with a heavy focus on digital performance marketing , analytics , AI integration , and campaign execution .

Key Responsibilities

Digital Marketing Strategy & Execution

  • Own and manage all digital channels : Google Ads (PPC) , SEO , Local Service Ads (LSA) , Analytics , Search Console , and retargeting.
  • Develop and execute data-driven campaigns that drive qualified leads and measurable conversions.
  • Oversee and optimize social media ad campaigns and organic content across platforms (Meta, YouTube, LinkedIn, etc.).
  • Manage and deploy email and text marketing campaigns using Zoho Campaigns , Mailchimp , or similar bulk messaging platforms.
  • Drive CRM marketing automation using Zoho CRM and related tools for remarketing, referral programs, and customer engagement.

Agency & Vendor Management

  • Vet, manage, and evaluate current and future marketing agency partners to ensure performance, transparency, and ROI alignment.
  • Set clear KPIs and deliverables for all external partners, including PPC, SEO, content, and creative vendors.
  • Conduct regular performance reviews to ensure maximum value and accountability from each relationship.
  • Optimize the marketing ecosystem by determining when to scale, renegotiate, or bring functions in-house for greater efficiency.

    • AI & Innovation

  • Act as an early adopter of AI marketing solutions — leveraging AI tools for content creation, predictive analytics, lead scoring, and workflow automation.
  • Continuously evaluate and integrate emerging technologies to improve performance and efficiency.

    • Brand & Creative Leadership

  • Develop and manage brand strategy, messaging, and creative direction.
  • Create compelling campaigns that reinforce our leadership position and differentiate our products.
  • Oversee production of marketing assets (graphics, videos, storyboards) in partnership with designers and creative partners.

    • Analytics & Reporting

  • Build dashboards and reports to track KPIs across all channels : cost per lead, ROAS, conversion rates, and customer lifetime value.
  • Present clear insights and recommendations to leadership — tying marketing performance directly to business outcomes.

    • Leadership & Collaboration

  • Collaborate closely with sales and operations teams to align marketing efforts with revenue goals.
  • Manage external vendors, agencies, and creative partners to ensure brand and performance consistency.
  • Work cross-functionally to support product launches, promotions, and seasonal campaigns.

    • Qualifications

  • 5–10+ years in digital marketing with proven success scaling campaigns and managing budgets.
  • Deep expertise with the Google Marketing Suite : Ads, Analytics, Tag Manager, Search Console, LSAs, and SEO tools.
  • Experience managing CRM-based campaigns (Zoho, HubSpot, Salesforce) and email / text platforms (Zoho Campaigns, Mailchimp, Klaviyo).
  • Strong understanding of social advertising platforms (Meta Ads, LinkedIn, YouTube) and organic content strategies.
  • Demonstrated success in brand building and creative direction.
  • Proficiency with reporting tools (Google Data Studio, Zoho Analytics, Looker Studio, etc.).
  • Early adopter mindset — comfortable leveraging AI tools for marketing automation and content generation.
  • Results-oriented with a track record of tying marketing activities directly to revenue .
  • Excellent project management skills and ability to meet deadlines in a fast-paced environment.
  • Bachelor's degree in Marketing, Business, Communications, or equivalent experience.

    • Why Join Us

  • Lead marketing for the #1 synthetic turf brand in the Pacific Northwest.
  • Shape a next-generation marketing organization that fuses creativity, data, and AI.
  • Work in a dynamic, entrepreneurial environment with strong growth potential.
  • Competitive salary, full health benefits, and a chance to define your own CMO trajectory.
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