Digital Communications Coordinator

Position Summary

Key Responsibilities

• Manage content creation, scheduling, and monitoring for all official TVT social media channels (Instagram, Facebook, LinkedIn, YouTube), aligning tone and messaging with brand standards
• Capture and edit high-quality photography and video content from across campus, ensuring consistent documentation of school events and everyday moments
• Organize, tag, and maintain TVT’s photo and video archive (Vidigami) to ensure visual assets are searchable and accessible for use across departments
• Maintain and update website and internal portal content, supporting accuracy, usability, and alignment with institutional priorities
• Build, send, and monitor branded email campaigns and newsletters; manage templates and optimize for engagement
• Coordinate digital advertising efforts by liaising with vendors Google, Meta, Niche), delivering assets, and tracking performance
• Create and manage paid social media promotions to extend the reach of priority campaigns
• Track and report engagement metrics across email, social media, and web platforms to support data-informed decision-making
• Monitor and maintain the school’s online presence and listings on key platforms.
• Source stories, testimonials, and visual content from students, faculty, and families to enhance community representation in marketing materials
• Maintain the department’s project management and help desk system, triaging requests, assigning tasks, and tracking progress
• Collaborate with internal teams and support staff to gather content, coordinate communications, and ensure accuracy across deliverables
• Stay up to date with evolving digital marketing and communications trends, tools, and best practices
• Proactively identify new opportunities for digital engagement, storytelling, and platform growth