Use your on- and off-site SEO skills to improve rankings and increase organic search traffic
Monitor and review the performance of online programs, adapting these where necessary
Work closely with the online advertising specialist in driving demand through search marketing, PPC and display advertising
Project manage website rebuilds, ongoing development, or campaign-driven projects
Liaise with developers and internal stakeholders to keep our web presence fresh and dynamic
Desired Skills and Experience :
Previous online marketing experience with a key focus on driving B2B sales demand
Entrepreneurial "test & learn" mindset with track record of innovation; ability to move & pivot quickly
Passion for online marketing, demonstrated through up-to-date knowledge of the latest trends
Experience generating website traffic through search marketing, PPC and display advertising programs
Strong technical, analytical and problem-solving skills, and ability to use data from Google Analytics to gain insights and drive decisions
Experience with estimating impact of business requests and building business cases for change and investment that will ultimately drive revenue for the business
Strong written, verbal and interpersonal skills; experience engaging with senior leaders
Ability to prioritize tasks and manage deadlines in a fast-paced environment
Familiarity with Salesforce and marketing automation (such as Marketo), particularly for lead source tracking and landing page creation, is desirable
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Marketer • San Bruno, CA
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