Senior Coordinator - Social Media CLTFC

JOB TITLE

Senior Coordinator - Social Media CLTFC

DEPARTMENT

Digital Media

REPORTING RELATIONSHIP

Reports to the Manager - Social Media

STATUS

Full-Time (Exempt)

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

Charlotte FC is seeking an experienced, supportive, growth-oriented, hands-on social media professional to help lead campaign strategy, drive engagement, and guide our brand voice across platforms that communicate and engage with Charlotte FC supporters, our local community, and the global sporting marketplace to generate brand awareness, build brand affinity, and fuel fan engagement in the digital space. You'll also take ownership of key initiatives and collaborating with junior team members.

In this role, you will be responsible for helping the Social Media Manager lead and implement digital strategies, messaging and social media content planning and execution through a wide variety of platforms; using strong interpersonal skills to support collaboration and content development across diverse teams; and reviewing key performance metrics to inform creation of effective and engaging content.

The Senior Social Media Coordinator will report to the Social Media Manager and will collaborate with a Social Media Coordinator, as well as with Marketing, Communications, Sales, and Sponsorship teams to create content, determine which platform is best suited to each message and maintain brand consistency across platform. This position will work within the suite of channels for the club that includes Charlotte FC Academy, Crown Legacy FC (MLS NEXT Pro) and any future channels. The position is based in Charlotte, NC.

Primary Responsibilities

• Lead the execution of digital and social media strategy across platforms.
• Leverage research and insights to understand audiences and how best to engage them.
• Help the Social Media Manager create and oversee content calendars, ensuring alignment with brand strategy.
• Effectively communicate with the Social Media Manager on the progress of projects and other items.
• Collaborate with marketing and communications in shaping and bringing to life the Charlotte FC brand narrative.
• Generate, edit, publish, and share engaging content daily to create fans and followers of the Charlotte FC brand.
• Maintain a clearly defined "social voice and personality" for Charlotte FC channels.
• Respond to fan queries in a timely manner and monitor customer reviews.
• Create and assist with day-to-day editorial calendars.
• Review and share analytics and insights for all social media platforms with actionable suggestions to increase growth, engagement, new followers, and revenue.
• Additional related duties as assigned.

Minimum Qualifications

Preferred Qualifications

Essential Functions

Work Environment and Physical Requirements

Charlotte FC is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.

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