Sanrio, Inc. is hiring : Associate Designer, Fashion / Apparel Licensing in Torranc

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a world of delight—where even the tiniest token can spark happiness and connection.

Softlines Design – Where Fashion Meets Storytelling

Do you dream in color palettes, live for trend forecasts, and see every hoodie, tote, or tee as a canvas for creativity? We’re looking for a Softlines Designer who’s ready to bring bold ideas and character-driven designs to life across apparel, accessories, and lifestyle products. In this role, you'll be assisting, supporting and working closely with the Softlines Design team. You will Design ideas from basic concepts to fully worked-out design solutions, hands-on from concept to final sample—collaborating with cross-functional teams, Licensees, and creative partners to ensure our products are not only on-trend and high quality—but irresistibly cute. If you have an eye for detail, a pulse on what’s next, and a passion for expressive design, this is your chance to turn everyday pieces into statement-makers.

What will you do here? The Details.....

• Assist and support Softlines in the development and design of products that are current and on trend for each season.
• Communicate day-to-day design direction and brand guidelines to both internal departments and external Licensees / partners and develop innovative and creative concepts.
• Responsible for Softlines product approvals (approval system, T1 / T2 samples, other), 3D review / analysis, creating overlays, etc.
• Provide overlays, learn a variety of product development executions in : Apparel, accessories, healthy and beauty, soft carry goods, and home goods.
• Track and administer Licensing product approval process for assigned licensees and / or collaboration partners.
• Collaborate specifically with Softlines team member, other members of the Creative team, as well as other departments as needed.
• Take ownership in building relationships with Licensee partners, and provide feedback on creative research for Softlines categories around trends, product, materials, and colors.
• Prioritize Sanrio brand standards, when implementing design comments across all categories and feedback for Licensees.
• Work with Licensees to ensure character / brand integrity, design excellence, legal compliance, and quality of licensed products.
• Perform other duties as assigned.

What do you bring to the table?

Salary : $65,000.00 - $70,000.00 per year

This is a hybrid position, candidates must live in Southern California, and be able to travel to our offices one or two days per week.

Employment Type : Full-time

Seniority level : Entry level

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