Technical Product Marketing Manager II

Go-to-Market Strategy Manager

This position is responsible for developing and executing go-to-market strategy for organizational products and services. This role is responsible for delivering consistent messaging that highlights the organization's differentiated value proposition in all sales collateral, conducting knowledge transfer and training of both the direct and indirect sales channels.

Essential Job Functions and Responsibilities :

• Manages technical product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections.
• Builds and maintains proactive, positive relationships with key individual analysts.
• Supports marketing programs, campaigns, and additional assets with content and messaging to drive demand.
• Conducts market research and competitive analysis to understand the competitive landscape in order to make recommendations on segmentation and targeting strategies and to position the organization's product offering and showcase differentiators.
• Defines the user journey and prospect communication touchpoints and identifies other relevant engagement and activation points to drive conversion.
• Collaborates with Product teams to plan and execute promotion and education around new features to drive new revenue and existing customer engagement.
• Contributes to the execution of go-to-market plans and ensures internal organizational readiness.
• Translates technical complexities into clear and digestible product benefits that users can understand and utilize.
• Assesses the effectiveness of the marketing programs that support organizational products on an ongoing basis and reports back to the business on required changes.
• Contributes to core messaging across the organization.
• Participates in projects and performs other duties as assigned.
• Occasional business travel may be required.

Supervisory Responsibilities :

Knowledge, Skills and Abilities :

Education and Training :

Other Qualifications : The Winning Way behaviours that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

Comments : The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.