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Communications & Events Specialist
Communications & Events SpecialistGoodwill Central Texas • GCC HQ, Austin, TX
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Communications & Events Specialist

Communications & Events Specialist

Goodwill Central Texas • GCC HQ, Austin, TX
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The Communications & Events Specialist executes internal and external communications, event coordination, and brand promotion. This role focuses on storytelling, digital engagement, and event production to enhance the school’s visibility and community impact.

Role and Responsibilities

  • Develop and distribute internal monthly newsletters to keep staff and students informed.
  • Create compelling stories featuring students, alumni, and staff to showcase the school’s impact.
  • Manage and update social media content, ensuring alignment with the school's brand and mission.
  • Collaborate with the design team on marketing materials, including flyers, brochures, and digital assets.
  • Maintain and update the school’s website with engaging, user-friendly content.
  • Collaborate with faculty and administration to align communications with school goals and student needs.
  • Plan, coordinate, and execute graduation ceremonies and other key school events.
  • Support outreach events to engage stakeholders, partners, and prospective students.
  • Manage event logistics, including invitations, promotional materials, and on-site coordination.
  • Oversee digital signage, ensuring timely updates and alignment with school events.
  • Capture and maintain a digital library of photos and videos for communication use.
  • Provide photography and videography support for school activities.
  • Support enrollment campaigns through targeted communication materials.
  • Assist in developing and executing marketing initiatives to increase student engagement.
  • Contribute to strategic marketing and communications plans to support recruitment and awareness goals.
  • Manage vendor relationship(s) and oversee advertising initiatives.
  • Assess and report the ROI of advertising campaigns, optimizing effectiveness as needed.
  • Establish and maintain positive relationships with stakeholders.
  • Foster collaboration among team members to improve service delivery and student engagement.
  • Comply with policies established by federal and state law, including, but not limited to, State Board of Education and local Board policy.
  • Assist district and campus teams with outreach and engagement events throughout the school year (periodically at nights and on weekends).
  • Perform other related duties as assigned.

Supervisory Responsibility

This position does not have supervisory responsibilities

Required Skills & Qualifications

  • Bachelor’s degree in marketing, communications, or a related field.
  • 2 years’ experience in communications and / or marketing.
  • Strong writing, editing, and proofreading skills with a keen eye for detail.
  • Proven experience in social media management, content creation, and storytelling.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and website CMS platforms (e.g., WordPress).
  • Event planning experience with a track record of managing multiple priorities.
  • Strong sense of professionalism, administrative ability, and effective communication and interpersonal skills, with a passion for education and community impact.
  • Excellent organizational, interpersonal, oral, and written communication skills to communicate technical information to a wide range of end-users.
  • Collaborative team player who thrives in a dynamic environment.
  • Ability to interview and connect with individuals from diverse backgrounds with empathy and professionalism.
  • Superior customer service skills, organizational, verbal, and written communication skills, and the ability to handle multiple tasks or crisis situations effectively.
  • Ability to work independently yet promote and participate enthusiastically in organizational teams.
  • Copywriting experience preferred.
  • Photo and video editing skills preferred.
  • Experience using Adobe Creative Suite, Canva, HubSpot, and WordPress preferred.
  • Physical Requirements

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
  • While performing the duties of this job, the employee is frequently required to walk; balance; stoop, kneel, crouch, and talk or hear.
  • Ability to cope with and tolerate moderate levels of stress is also a necessity. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • What We Offer

    Comprehensive Health Coverage : We provide top-tier medical, dental, and vision insurance to ensure you and your family stay healthy and happy.

    Generous Paid Time Off : Recharge with our generous PTO policy, which includes vacation days, personal days, and 9 holidays.

    Paid Parental Leave : We understand the importance of family. We offer a generous parental leave policy to support you during this significant life event.

    Professional Development Opportunities : We believe in continuous growth! Take advantage of our access to workshops and online courses.

    Wellness Programs : Prioritize your well-being with our wellness initiatives, including gym memberships and mental health support.

    Employee Recognition Programs : We celebrate our team members’ achievements with recognition awards.

    Diverse and Inclusive Culture : Join a workplace that values diversity and inclusion, with regular team-building activities and events that foster a sense of belonging.

    Salary Range : $60000.0000 To $60000.0000 Annually

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